Tag: music videos

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Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...
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Fan project turns Daft Punk’s ‘One More Time’ into a VR video

Hot on the heels of Björk releasing her new virtual-reality album, there’s a new VR experience for Daft Punk’s classic track ‘One More Time’. However, in this case, it isn’t an official release by the band. ‘Interstella...
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Vevo says its music videos generate more than 800m daily views

A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue. Vevo says that its catalogue...
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UMG’s schlager YouTube channel is doing 30m views a month

This story has been written to the soundtrack of gravelly-voiced German artist Ben Zucker, as well as the ‘Ultimatver Party Hitmix’ of his compatriot Sonia Liebing. It’s been quite the listen. Why? Because we’ve...
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Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
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Study claims music was 20% of all YouTube views in 2018

When the music industry criticises YouTube for the royalties generated by music videos, it’s driven by the assumption that music drives a LOT of YouTube viewing. But that’s often just what it is: an assumption, without...
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Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s...
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Nao gets a Microsoft-powered interactive music video

British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate...
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Vevo’s JP Evangelista: ‘Music videos are competing against everything’

Last May, Vevo announced that it was going to phase out its owned-and-operated website and mobile apps, focusing instead on being a distributor for music videos and selling ads around that content. Vevo.com still exists...
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Peter Bjorn and John get a ‘3-in-1’ video for new singles

Remember Peter Bjorn and John? Their big hit was ‘Young Folks’ in 2006, and we can only apologise if reading this sentence puts its whistling hook on your internal jukebox for the entire day. They’re still going strong,...
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New Hope Club contest will see children ‘engineer’ a music video

British boy band New Hope Club are turning to a new source of ideas for their next music video: children. The band are working with TV show Blue Peter and the Institution of Engineering and Technology (IET) on a competition...
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T-Series tipped to overtake PewDiePie for YouTube subscribers

We’ve been covering the rapid growth of Indian music firm T-Series’ YouTube channels (in terms of their subscribers) in recent months. Now the company’s main channel could be set to dethrone the biggest YouTube star...