Tag: music videos

Read More

U2’s YouTube channel relaunches with remastered music videos

U2 are the latest heritage artist to be getting their archive of music videos spiffed up for modern-day viewers online. The band's YouTube channel is relaunching as part of a collaboration between UMG's Island Records,...
Read More

YouTube contest involves making a music video for Hans Zimmer

For any aspiring filmmaker, the chance to have their work soundtracked by composer Hans Zimmer would be a dream come true. Now it will come true for five people. Zimmer has teamed up with Sony Music and YouTube for a...
Read More

Glass Animals created a music video with fans’ head-scans

Back in May, we wrote about an inventive digital marketing campaign for the band Glass Animals, letting fans poke around a virtual computer desktop and create stuff with their assets. Now label Polydor's ongoing campaign...
Read More

Pex claims music was 22% of total YouTube views in 2019

Startup Pex has spent the last year scanning YouTube (among other platforms) and analysing the videos that are being uploaded and watched. Now it has published a report with its findings. It includes the estimate that...
Read More

Noah Cyrus’s new video was made using PS4 game Dreams

Shooting music videos is possible but challenging within the social distancing measures of this Covid-19 pandemic. The latest example of an artist getting a creative way around those barriers is Noah Cyrus, as part of the...
Read More

It’s official: Facebook launches music videos (in the US)

As predicted, Facebook is officially launching music videos, courtesy of licensing deals with all three major labels plus indie licensing agency Merlin, as well as BMG, Kobalt, and other labels, publishers and collecting...
Read More

TikTok hopes creation will be a ‘key metric’ for the charts

TikTok's recently appointed global head of music Ole Obermann has given one of his first interviews in the role, and the former WMG exec will be hoping that official chart compilers will be reading. "I absolutely think...
Read More

Virtual re-Ellie-ty: Ellie Goulding makes XR music videos

British artist Ellie Goulding has a pair of new videos out for her new tracks 'Brightest Blue' and 'New Heights'. They're the result of a partnership between label Polydor and Vevo for the latter's 'Official Live Performance'...
Read More

Watch for YouTube impact of Facebook’s music videos move

Let us take you back on a short tour of Facebook music-video speculation. Start in 2012 when reports claimed Vevo – then the key aggregator of music videos – was in talks to ditch YouTube in favour of a partnership...
Read More

Finnish artist Artem launches an ‘8D’ music video

Imagine if 2D was four times better, or if 3D was, ahem, 2.67 times better. That'll be 8D! And it's 8D that Finnish artist Artem, who's signed to Warner Music, is exploring with his new music video. We should stress, 8D...
Read More

Twenty One Pilots launch a never-ending music video

Last week, we covered Twenty One Pilots’ scavenger hunt to promote their new single, ‘Level Of Concern’, which got fans to track down codes hidden online to unlock content. Which they did much faster than expected. "We...
Read More

Chantel Jeffries gives Triller exclusive for new video

TikTok is not the only short-form video game in town and Triller has been snapping at its heels for some time, making a strong splash in the US and drawing in hip-hop acts in particular. Triller has now landed the exclusive on...