Tag: music videos

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Facebook tipped to sign music-video licensing deals for Watch

Up to this point, Facebook’s music-licensing deals have focused squarely on user-generated content. But for several years now – for example in the days when Vevo’s relationship with YouTube was thought to be on the...
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Amazon set to add music videos to Amazon Music Unlimited

Fresh from adding an ‘HD’ tier to its Music Unlimited streaming service, Amazon appears to be preparing to add another element in to the mix: music videos. At least, that’s the gist of a ‘direct license amendment’...
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Liberty Media boss: ‘Music is somewhat of a commodity…’

Liberty Media is the company that owns a majority stake in satellite-radio firm SiriusXM – and thus Pandora – alongside various other assets (Formula One racing included). In its latest financial earnings call, CEO Greg...
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Vevo on how to get more YouTube views (and avoid an ‘algorithmic death-spiral’)

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally's Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform's recommendation...
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Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...
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Fan project turns Daft Punk’s ‘One More Time’ into a VR video

Hot on the heels of Björk releasing her new virtual-reality album, there’s a new VR experience for Daft Punk’s classic track ‘One More Time’. However, in this case, it isn’t an official release by the band. ‘Interstella...
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Vevo says its music videos generate more than 800m daily views

A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue. Vevo says that its catalogue...
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UMG’s schlager YouTube channel is doing 30m views a month

This story has been written to the soundtrack of gravelly-voiced German artist Ben Zucker, as well as the ‘Ultimatver Party Hitmix’ of his compatriot Sonia Liebing. It’s been quite the listen. Why? Because we’ve...
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Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
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Study claims music was 20% of all YouTube views in 2018

When the music industry criticises YouTube for the royalties generated by music videos, it’s driven by the assumption that music drives a LOT of YouTube viewing. But that’s often just what it is: an assumption, without...
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Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s...
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Nao gets a Microsoft-powered interactive music video

British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate...