Tag: music videos
Music marketing: Influencer trends and short-form video
In the age of TikTok, it was impossible to ignore the worlds of influencers and short-form video at our Sandbox Summit Global conference last week. Sessions included a fireside chat between Warner Records associate director...
June 2, 2021
Amazon Music is adding music videos to its catalogue
It's just over a year since we reported on the prospect of Amazon Music adding music videos to its catalogue of audio content. Today there's a rash of stories reporting that the feature has gone live, traced back to the...
December 2, 2020
KSI and Craig David turn into holograms for LadBible video
Craig David all over your... desk? The British star's latest collaboration, with KSI, has been turned into an augmented reality video for online brand LadBible. Fans can visit the microsite on their smartphones (here's...
November 3, 2020
Baby Shark beats Despacito for most lifetime views on YouTube
There's been a changing of the guard at the top of YouTube's lifetime views chart. Sorry, Luis Fonsi and Daddy Yankee, but you've been outgunned by 'Baby Shark'. The official video for the world's toothiest earworm now...
November 3, 2020
Apple Music TV channels classic MTV with music videos
Live radio is already one of Apple Music's big differences to its streaming rivals. Now it's trying out MTV-style music television, although for the most part without the VJs. Instead, Apple Music TV is a 24-hour channel...
October 20, 2020
Despacito is still doing 1.4m YouTube views a day in 2020
YouTube announced the latest milestone for Luis Fonsi and Daddy Yankee’s ‘Despacito’ yesterday: its official music video has become the first ever video to reach 7bn views on YouTube. Another stat from the announcement...
October 16, 2020
Dua Lipa launches TikTok-assisted ‘Levitating’ music video
In August, Dua Lipa launched her #DuaVideo challenge on TikTok, inviting fans to submit videos based on makeup, animation or dance using her 'Levitating' single. The promise was that the best creators would make it into...
October 5, 2020
Japanese artist Reol made $130k from a YouTube livestream
Can you make money from livestreamed music performances on YouTube? Japanese artist Reol certainly did: to the tune of $130k. YouTube's director of Black music and culture Tuma Basa revealed the figure in his appearance...
September 25, 2020
Jennifer Lopez and Maluma held a YouTube premiere ‘afterparty’
Jennifer Lopez and Maluma have just released a pair of singles together: 'Pa Ti' and 'Lonely', and like a growing number of artists, they unveiled the music videos in a YouTube premiere, yesterday. However, they also...
September 25, 2020
Fortnite is the next frontier for K-Pop stars BTS
BTS are no strangers to the gaming world, having starred in their first mobile game BTS World last year, with a follow-up (BTS Universe Story) about to launch. Now the K-Pop stars are heading to one of the biggest, buzziest...
September 22, 2020
U2’s YouTube channel relaunches with remastered music videos
U2 are the latest heritage artist to be getting their archive of music videos spiffed up for modern-day viewers online. The band's YouTube channel is relaunching as part of a collaboration between UMG's Island Records,...
September 18, 2020
YouTube contest involves making a music video for Hans Zimmer
For any aspiring filmmaker, the chance to have their work soundtracked by composer Hans Zimmer would be a dream come true. Now it will come true for five people. Zimmer has teamed up with Sony Music and YouTube for a...
September 8, 2020