Tag: music videos
Glass Animals created a music video with fans’ head-scans
Back in May, we wrote about an inventive digital marketing campaign for the band Glass Animals, letting fans poke around a virtual computer desktop and create stuff with their assets. Now label Polydor's ongoing campaign...
August 14, 2020
Pex claims music was 22% of total YouTube views in 2019
Startup Pex has spent the last year scanning YouTube (among other platforms) and analysing the videos that are being uploaded and watched. Now it has published a report with its findings. It includes the estimate that...
August 5, 2020
Noah Cyrus’s new video was made using PS4 game Dreams
Shooting music videos is possible but challenging within the social distancing measures of this Covid-19 pandemic. The latest example of an artist getting a creative way around those barriers is Noah Cyrus, as part of the...
August 3, 2020
It’s official: Facebook launches music videos (in the US)
As predicted, Facebook is officially launching music videos, courtesy of licensing deals with all three major labels plus indie licensing agency Merlin, as well as BMG, Kobalt, and other labels, publishers and collecting...
July 31, 2020
TikTok hopes creation will be a ‘key metric’ for the charts
TikTok's recently appointed global head of music Ole Obermann has given one of his first interviews in the role, and the former WMG exec will be hoping that official chart compilers will be reading. "I absolutely think...
July 28, 2020
Virtual re-Ellie-ty: Ellie Goulding makes XR music videos
British artist Ellie Goulding has a pair of new videos out for her new tracks 'Brightest Blue' and 'New Heights'. They're the result of a partnership between label Polydor and Vevo for the latter's 'Official Live Performance'...
July 22, 2020
Watch for YouTube impact of Facebook’s music videos move
Let us take you back on a short tour of Facebook music-video speculation. Start in 2012 when reports claimed Vevo – then the key aggregator of music videos – was in talks to ditch YouTube in favour of a partnership...
July 15, 2020
Finnish artist Artem launches an ‘8D’ music video
Imagine if 2D was four times better, or if 3D was, ahem, 2.67 times better. That'll be 8D! And it's 8D that Finnish artist Artem, who's signed to Warner Music, is exploring with his new music video. We should stress, 8D...
June 26, 2020
Twenty One Pilots launch a never-ending music video
Last week, we covered Twenty One Pilots’ scavenger hunt to promote their new single, ‘Level Of Concern’, which got fans to track down codes hidden online to unlock content. Which they did much faster than expected. "We...
June 23, 2020
Chantel Jeffries gives Triller exclusive for new video
TikTok is not the only short-form video game in town and Triller has been snapping at its heels for some time, making a strong splash in the US and drawing in hip-hop acts in particular. Triller has now landed the exclusive on...
May 22, 2020
Lil Baby album gets digital ‘deluxe’ treatment with music videos
In the streaming age, what is a ‘deluxe’ album anyway? It’s more than just extra tracks and alternative versions. A number of artists have explored Spotify’s ‘enhanced’ playlists format, which inserts videos between...
May 13, 2020
Tommy Boy president: ‘YouTube could become our number one DSP’
Friday saw the first ever Music Ally TV weekly show, broadcast using video-conferencing platform Zoom. Our guests included Rosie Lopez, president of Tommy Boy, and the topic at hand was YouTube. "We're feeling very optimistic...
April 20, 2020