Tag: musically app

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Social app Musical.ly to shut down after merger with TikTok

Social music app Musical.ly is being shut down by its owner Beijing Bytedance Technology Co, which plans to merge the app’s community with one of its other apps, TikTok. Bytedance bought Musical.ly for more than $800m...
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Musical.ly agreed to Live.ly shutdown as part of acquisition

Social app Musical.ly (not us, as ever!) recently announced plans to shut down its spin-off live-video app Live.ly, despite it having been installed 26m times by users. Now we know why: the company agreed to the shutdown...
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Musical.ly channel Flighthouse spreads its wings to YouTube

Social app Musical.ly isn’t just about individual creators (or ‘Musers) – it has also seen the emergence of some new channel brands focused on music. Flighthouse, for example, which is generating a billion monthly views...
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Musical.ly under fire for self-harm and eating-disorder videos

“One word sums up my experience: Nowayismykidgettingthisapp.” A blog post by a parent about social-music app Musical.ly has been getting wide circulation in recent days, with some scathing criticism of the kind of...
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Like app resembles Musical.ly but with more AR features – and ‘BOOM’ effects

We can’t resist an app pitch that includes the phrase “revolutionary 4D magic coming” with a man in a cape flying out of a smartphone screen. The app is called Like, and it’s the latest social music/video app that...
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Musical.ly president Alex Hofmann leaves the company

Shortly after his company was acquired by Chinese tech firm Bytedance for more than $800m, Musical.ly’s president, North America Alex Hofmann has stepped down. “Today, I am announcing my departure from what has been...
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Musical.ly starts to attract brands for influencer marketing

Social app Musical.ly has been cautious about getting into advertising – and with good reason, given the strong regulations in the US around advertising to children. However, brands are starting to make use of the app...
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Musical.ly star Danielle Cohn launches her own app

There isn’t much excitement at all around apps for musicians in 2017: the heyday of artist-app platforms like Mobile Roadie is a rapidly-receding memory. But for social stars (or ‘influencers’) it’s a different...
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Musical.ly stars Lisa and Lena set off on UK tour

Stardom on social app Musical.ly isn’t just about lip-syncing and dancing in front of a smartphone. Some of its most popular ‘musers’ are starting to record their own music, and even go on tour. German twins Lisa...
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Latin star Daddy Yankee talks ‘the power of digital’ (#midem)

Daddy Yankee is currently having something of a moment, thanks to his ‘Despacito’ collaboration with Luis Fonsi topping charts around the world. The Latin-urban music star appeared at Midem this morning to discuss...
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Musical.ly star Loren Gray signs with Shots Studios

The latest breakout star from social app Musical.ly is 15 year-old Loren Gray, who has parlayed her 16 million followers on the app into a deal with digital firm Shots Studios. Tubefilter reports that recording her own...
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95% of Gen-Z use YouTube and half can’t live without it

Millennials? Pfft, they’re LAST year’s buzzword to bang on about at tech conferences. This year it’s all about Generation Z (Gen-Z for short). That’s roughly people born between 1996 and 2010 – so aged between...