Posted inNews

US surveys offer encouraging signs for Apple Music

We’re expecting a new milestone for Apple Music subscribers to be announced on 12 September at the iPhone 8 launch. If the service’s growth has held steady, it should have reached 30 million subscribers by then.

Ahead of that event, a pair of surveys in the US have provided more data on how Apple Music is catching on.

MusicWatch makes the (admittedly un-shocking) claim that Apple Music is the most popular paid music-subscription service for American iOS users, growing from 13% penetration in the first half of 2016 to 21% a year later.

Posted inData, News

Pandora narrowly beats YouTube for US music listening

Pandora accounted for 28% of weekly music-streaming listening in 2016, just ahead of YouTube’s 27% share. That’s according to research firm MusicWatch’s end-of-year analysis, which relies on combining listening on Pandora’s free and paid tiers (25% and 3% respectively).

Spotify took third place with 17% split between its free (10%) and premium (7%) tiers. “The three top services combine for 72 percent of streaming music hours.

Weekly music listening averaged just over 21 hours for 2016,” claimed MusicWatch. Its report claimed Apple Music had a 4% share of listening, equal to Amazon’s 4% but behind iHeartRadio’s 6%.