MusicWatch has published some new data on music listening in the US, including some stats on the impact of social media platforms.
New-gen vinyl buyers are ‘serious, dedicated and valuable’
Research firm MusicWatch has been diving into its data on the new generation of vinyl buyers in the US: those born in 1989 or later.
US surveys offer encouraging signs for Apple Music
We’re expecting a new milestone for Apple Music subscribers to be announced on 12 September at the iPhone 8 launch. If the service’s growth has held steady, it should have reached 30 million subscribers by then.
Ahead of that event, a pair of surveys in the US have provided more data on how Apple Music is catching on.
MusicWatch makes the (admittedly un-shocking) claim that Apple Music is the most popular paid music-subscription service for American iOS users, growing from 13% penetration in the first half of 2016 to 21% a year later.
Pandora narrowly beats YouTube for US music listening
Pandora accounted for 28% of weekly music-streaming listening in 2016, just ahead of YouTube’s 27% share. That’s according to research firm MusicWatch’s end-of-year analysis, which relies on combining listening on Pandora’s free and paid tiers (25% and 3% respectively).
Spotify took third place with 17% split between its free (10%) and premium (7%) tiers. “The three top services combine for 72 percent of streaming music hours.
Weekly music listening averaged just over 21 hours for 2016,” claimed MusicWatch. Its report claimed Apple Music had a 4% share of listening, equal to Amazon’s 4% but behind iHeartRadio’s 6%.
Study suggests streamripping is music’s new piracy problem
Is streaming killing off music piracy? Some forms of streaming are fuelling new methods of copyright infringement, according to US research firm MusicWatch.
Its latest study notes that while the number of Americans using P2P services to download music illegally fell from 41 million in 2004 to 22 million in 2015, that’s not the whole story.
Report quantifies how US fans use social networks for music
Research firm MusicWatch has published some new data on how Americans are using social networks for music.
It claims that 53% of US internet users older than 13 are following artists, subscribing to artist channels, and sharing music, playlists or videos on social services – a figure that rises to 76% for 13-17 year-olds and 75% for 18-25 year-olds.
Eventbrite claims ‘streaming drives concert attendance’
Fans have been able to buy concert tickets through streaming services for some time now, but hard data on whether lots of them do has been thin on the ground. […]
MusicWatch study suggest students will pay for streaming music
US market research firm MusicWatch has published a new study based on a survey of 700 US college students, brandishing the results as proof that they may be more willing […]