Tag: mx takatak
India’s short-video market tipped to reach $19bn by 2030
We've been following with keen interest the explosion of short-video apps in India since TikTok was banned there in the summer of 2020.
September 8, 2022
Indian short-video apps Moj and MX TakaTak set for $900m merger
The two apps are coming together in a merger brokered by their parent companies ShareChat and MX Media, with the former in the guiding seat of the new entity.
February 11, 2022
Pepsi challenges generated billions of views on MX TakaTak
The brand started by commissioning a track from musician Yashraj Mukhate and asked MX TakaTak users to show off their best dance moves to it on the app.
November 8, 2021
Report claims India now has 240m users of short-video apps
Plus estimates that short-form video will soon be the second biggest 'platform' by time spent in India, behind only Facebook and Google properties.
October 25, 2021
Indian short-video app MX TakaTak is doing 1bn+ daily views
We've been writing about the jockeying for position in the Indian short-video apps market in the wake of TikTok's ban there. Now another of the contenders has been talking (to the Economic Times) about its growth. MX TakaTak...
September 9, 2020