There’s a new music analytics platform in town. ChartCipher is the result of a partnership between MyPart and Hit Songs Deconstructed.
This is a guest post written by Dr. Ari Katorza, Amir Graitzer and Doron Gabbay of AI music analysis platform MyPart. Previously, MyPart analysed a series of Afrobeats tracks for Music Ally and compared them […]
This is a guest post written by Dr. Ari Katorza, senior researcher and Doron Gabbay, content manager at MyPart, which uses AI music analysis for A&R and other purposes. We asked […]
MyPart is the Israeli startup that’s been working on technology for deep analysis of music, for A&R and other purposes. Part of the Abbey Road Red incubator, we profiled the startup earlier this year, and reported on its pitch at the NY:LON Connect conference in January.
Anyway, you know another company that famously built tech for deep analysis of music? The Echo Nest, which was ultimately acquired by Spotify to power its personalisation wizardry.
Now there’s a link across the startup generations, with The Echo Nest’s co-founder and chief scientific officer Tristan Jehan – later director of research at Spotify – joining MyPart’s advisory board and investing in the company.
Israeli startup MyPart aims to use AI to turn the long tail of music catalogues into revenue streams that humans may have overlooked.
In fact, the company wants to do more than analyse music and pull the needle from the haystack: it wants to pair the songs no human would consider with artists who never knew they needed them.
Don’t be fooled by MyPart’s slightly vague online presence, which seems at odds with its high profile and experienced advisory board, notable award wins, and membership of the Abbey Road Red accelerator.
Music Ally spoke to co-founders Matan Erez Kollnescher and Ariel Toli Gadilov, as well as MyPart president (and former president of Geffen Music and Interscope Music) Ronny Vance about the company’s ambitions. If its technology does what it says, MyPart will have built an A&R system that scoops up and analyses songs at the top of the funnel then, at the sharp end, allows anyone who needs a song to discover exactly the right one to use.
One of the traditional highlights of the NY:LON Connect conference is the startup pitches session, and 2020’s event was no exception.
New York startup Trash emerged as the winner in an audience vote for the best pitch, but fellow pitchers Super Hi-Fi, MyPart, Boomy and FeedForward won plenty of plaudits from attendees too.
Music Ally first wrote about Trash in June 2019, when its app first launched. The company’s founder is Hannah Donovan, formerly GM of Vine, and before that, co-founder of music-discovery site This Is My Jam.
Trash is a ‘one-tap video app’ that uses AI technology to help people create videos with soundtracks from the material they’ve shot with their smartphones.
London’s Abbey Road Studios has two new startups under the wing of its music/tech accelerator Abbey Road Red. MyPart from Israel is the latest startup using AI technology to analyse songs. For […]