Some good news for fortysomethings: all those embarrassing (and in some cases recruitment-endangering) photos you uploaded to Myspace in your youth, and couldn’t remember your login to delete, are now […]
Myspace has a new owner, after its parent company Viant was acquired by magazine and web publisher Time Inc for an undisclosed amount.
This is not really about Time buying Myspace, though: it’s most interested in Viant’s data on more than 1bn internet users, and its programmatic online advertising technology.
Don’t fall off your seat in shock, but it seems Justin Timberlake is no longer ‘creative director’ of the revamped Myspace. Heaven forfend that was just a publicity stunt for […]
Jason Hirschhorn (former co-president of MySpace and now CEO of REDEF) has been writing about 15 years of decline in the record industry and how the business can be rebuilt. […]
Spotify’s launch in 2008 came at a time when the biggest social network of the time, MySpace, was about to lose its crown to Facebook. No wonder Spotify declined an acquisition offer from the sinking News Corporation subsidiary.
“Unknown thing: we tried to buy Spotify and they sure as hell were not selling to us. They didn’t need to,” said Sean Percival – formerly VP of online marketing at MySpace, and these days an investor at 500 Startups – during a dirty-laundry-airing speech at the By:Larm conference in Oslo yesterday.
There’s a long history of companies encouraging stars to set up their own online networks rather than just relying on platforms from MySpace to Facebook. Whalerock is the latest. It’s […]
Here’s a stat to wake you up this morning: Myspace still attracted 50.6m unique visitors in the US alone last November, generating more than 300m video views.
Not dead yet, then: in fact, the unique visitors figure is up 575% year-on-year according to Tim Vanderhook, CEO of parent company Viant. So, despite the widespread perception in the music industry that Myspace’s 2012 relaunch was a flop, the rebooted entertainment site claims it still has a large audience.
Every so often, Kobalt Label Services’ marketing director David Emery publishes a thoughtful post on his own blog about the digital industry. The latest focuses on YouTube. “It is so […]
Don’t call it a comeback (well, sort of do call it a comeback). Secret Shows – Myspace’s, well, secret shows – have returned after a two-year sabbatical with a Mysterious Spoon gig […]
MySpace co-founder Chris DeWolfe has criticised Rupert Murdoch for News Corporation’s role in the downfall of the original MySpace.
Back in June 2011, Justin Timberlake was slated to “lead the business strategy” for Myspace’s comeback after investing in the stricken social network.
Last night, Myspace announced some stats to show its post-relaunch growth. The company says it went from 24m users before coming out of beta in June to 36m now, and it had a separate number to show its growth with artists:
“The number of artists on Myspace has increased 340 percent since the relaunch, fuelled in part by artists including Pharrell Williams, El-P and Killer Mike (aka Run The Jewels), Riff Raff, and Charli XCX,” claimed the press release. And that’s interesting, but so is the question of how those artists are using Myspace. So we looked.