Sonos is kicking its streaming ambitions up a notch, with the launch of a subscription-based radio service called Sonos Radio HD.
Available in the US and UK, it costs $7.99 / £7.99 a month, and promises ‘high-fidelity audio’ of the Sonos Sound System radio station. There will also be exclusive artist-curated stations (Dolly Parton being the first) and a range of genre and activity-based stations that won’t be available on the existing, ad-supported Sonos Radio service that launched in April this year.
This is an extension of Sonos’s partnership with Napster – Sonos Radio HD is a ‘Powered by Napster’ service – but there’s another partner involved that’s interesting. Startup Super Hi-Fi’s technology is being used across the free and paid tiers of Sonos Radio, and heralds the company’s rebranding of its AI-powered tech as a package called ‘Conductor’.