Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
August 8, 2019
M2V: music video finds its new future
Debate surrounds what the first music video actually was, but by the 1970s these “pop promos” had become the playthings of the biggest acts in the world while by the 1980s, after the arrival of MTV, they were the biggest...
August 8, 2019
Kid Cudi to get ‘Entergalactic’ animated Netflix series
In June this year, Netflix got the exclusive on a short film called ‘Anima’, a collaboration between director Paul Thomas Anderson and musician Thom Yorke, released alongside the latter’s new album of the same name....
July 23, 2019
Netflix stock falls after subscriber growth misses expectations
Netflix added 2.7 million paying subscribers in the second quarter of this year; saw its revenues grow by 26% year-on-year to $4.92bn; and generated a net profit for Q2 of $271m. So casual observers may be wondering why...
July 18, 2019
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
Thom Yorke’s new album to get its own Netflix short-film
Radiohead’s Thom Yorke has announced details of his new album, ‘Anima’, which comes out digitally next week (27 June) ahead of a physical release on 19 July. One fun aspect: Yorke has become one of the first (and quite...
June 21, 2019
Amazon and Netflix made £1.1bn from UK streaming customers last year
A new study from Ofcom claims that, between then, Netflix and Amazon made over £1bn from their combined streaming customers last year. Netflix has 10m UK subscribers and they are said to have generated £693m for the company;...
May 31, 2019
The Dirt biopic fuelled surge in streams of Mötley Crüe music
There are plenty of opinions about Netflix’s Mötley Crüe biopic ‘The Dirt’, based on our social feeds. But what impact has the film had on demand for the band’s music? A press release for the band suggests that...
April 26, 2019
Beyoncé drops surprise live-album to accompany Netflix special
In December 2013, Beyoncé managed to release her eponymous fifth solo album as a complete surprise to fans and the music industry alike, bar a small, trusted circle of insiders and digital partners. Nearly five and a half...
April 18, 2019
Netflix added 9.6m subscribers in the first quarter of 2019
Netflix published its latest financial results yesterday, and there was a lot to shout about. The video-streaming service added 9.6 million paid memberships (i.e. subscribers) in the first quarter of 2019 – a record –...
April 17, 2019
‘Subscription mooching’ is an issue for video-streaming services
We like it when a new term is coined to describe people’s digital habits: ‘subscription mooching’ is our new favourite. What’s that? It’s when people ‘mooch a login’ for a streaming service like Netflix –...
February 28, 2019
Netflix Russian Doll show fuels surge in Harry Nilsson streams
The latest buzzed-about drama on Netflix is Russian Doll, whose central character is trapped in a loop of living (and dying) on her 36th birthday. Now Spotify says the show is sparking a surge in streams for a song by Harry...
February 22, 2019