Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
Thom Yorke’s new album to get its own Netflix short-film
Radiohead’s Thom Yorke has announced details of his new album, ‘Anima’, which comes out digitally next week (27 June) ahead of a physical release on 19 July. One fun aspect: Yorke has become one of the first (and quite...
June 21, 2019
Amazon and Netflix made £1.1bn from UK streaming customers last year
A new study from Ofcom claims that, between then, Netflix and Amazon made over £1bn from their combined streaming customers last year. Netflix has 10m UK subscribers and they are said to have generated £693m for the company;...
May 31, 2019
The Dirt biopic fuelled surge in streams of Mötley Crüe music
There are plenty of opinions about Netflix’s Mötley Crüe biopic ‘The Dirt’, based on our social feeds. But what impact has the film had on demand for the band’s music? A press release for the band suggests that...
April 26, 2019
Beyoncé drops surprise live-album to accompany Netflix special
In December 2013, Beyoncé managed to release her eponymous fifth solo album as a complete surprise to fans and the music industry alike, bar a small, trusted circle of insiders and digital partners. Nearly five and a half...
April 18, 2019
Netflix added 9.6m subscribers in the first quarter of 2019
Netflix published its latest financial results yesterday, and there was a lot to shout about. The video-streaming service added 9.6 million paid memberships (i.e. subscribers) in the first quarter of 2019 – a record –...
April 17, 2019
‘Subscription mooching’ is an issue for video-streaming services
We like it when a new term is coined to describe people’s digital habits: ‘subscription mooching’ is our new favourite. What’s that? It’s when people ‘mooch a login’ for a streaming service like Netflix –...
February 28, 2019
Netflix Russian Doll show fuels surge in Harry Nilsson streams
The latest buzzed-about drama on Netflix is Russian Doll, whose central character is trapped in a loop of living (and dying) on her 36th birthday. Now Spotify says the show is sparking a surge in streams for a song by Harry...
February 22, 2019
Netflix’s Strong Black Legends podcast available on Spotify
Netflix and Spotify aren’t in competition for content at this point, apart from in one area: podcasts. Yes, Netflix is commissioning original audio podcasts, with the latest example being Strong Black Legends. It’s a...
February 12, 2019
Study tips YouTube to decline in popularity with British kids
Will children ever tire of YouTube? Surely not! Yet that’s the suggestion being made in a new report published by research firm Kids Insights, which is out today. “According to our data across all ages 4-18 the...
February 4, 2019
Netflix annual revenues grew by 35% in 2018 to $16bn
Video-streaming service Netflix published its financial results for the fourth quarter of 2018 yesterday, and thus also the full calendar year. The company ended 2018 with 139 million paying members, having added 29 million...
January 18, 2019
Independent labels optimistic about sync opportunities in 2019
The UK’s independent-music trade body AIM is preparing for its first AIM Sync global sync-licensing conference, which takes place in London on 28 January. Ahead of the event, some of the speakers told Music Ally about their...
January 18, 2019