Posted inNews

The National get a VR documentary from the New York Times

The latest band testing the virtual-reality waters is The National, with a VR documentary filmed and distributed by the New York Times.

’The National: Something Out of Nothing’ was released on Friday to tie in with the band’s latest album ‘Sleep Well Beast’, with the film focusing on The National at work in their Hudson Valley studio, as well as a live concert in Copenhagen.

It can be watched online via the New York Times website, or within its NYT VR app for iOS, Android and Gear VR. The app has so far been downloaded more than 1.2m times since its debut in November 2015, although there are no stats for active users to gauge the likely audience for The National’s film.

Posted inNews

Twitter giving love to ‘Very Important Tweeters’

‘Is Twitter a Media or Technology Company?’ wonders the New York Times on its Bits blog. The answer, of course, is a bit of both. “I think of the company as a technology company that is in the media business,” says CEO Dick Costolo. “Our business is an advertising business, we don’t sell technology… I don’t need to be or want to be in the content business.”

Posted inNews

Rumours of Google music store hotting up again

The New York Times’ headline ‘Google Said to be Planning an MP3 Store’ raised our eyebrows, given that Google itself did the saying at its I/O conference back in 2010, and even showed a demonstration. However, the point of the article is to suggest that the store may be finally launching in the coming weeks, although that depends on the perennial “negotiations with the major record labels”.