The latest tech company to announce layoffs in the wake of over-expansion is Niantic, the developer of mobile game Pokémon Go.
Pixelynx began life as a startup helping musicians to forge partnerships with metaverse companies, with co-founders including deadmau5.
The company, founded by musicians deadmau5 and Plastikman, has unveiled its first mobile game, and investment from Niantic.
As the company behind Pokémon Go, developer Niantic is one of the biggest success stories in making augmented reality technology mainstream.
Pixelynx is the ‘direct-to-avatar’ startup launched earlier this year by electronic musicians Joel ‘Deadmau5’ Zimmerman and Richie ‘Plastikman’ Hawtin, among other co-founders.
It was focused on helping artists and other public figures “digitise their brands into collectible goods for use in gaming and virtual worlds”. Now we know more about its plans to create one of those worlds of its own.
Pixelynx is working with Pokémon Go creator Niantic’s recently-unveiled Lightship platform to build a mobile game based around music, augmented reality and NFTs.
Niantic is the company behind mobile augmented reality game Pokémon Go, as well as other AR titles. Now it is making a new move to try to help other companies build their own AR experiences overlaid on the physical world, with the launch of something called Lightship.
It’s described as “the foundation for Niantic’s products”, now opened up as a software development kit for people to create AR apps for Android and iOS.
The scope for interesting music apps using Lightship is clear from the off: the Coachella festival is already using it with plans that “attendees will be able to experience the show in new, interactive ways”. Meanwhile, WMG is also on board as an early tester.
Is hunting Pokemon in the (augmented) real world a fad? It’s still too early to tell, but the release of mobile game Pokemon Go has had a startling effect on Nintendo’s share price.
Nintendo’s Pokemon Go mobile game continues to be a craze, with the latest estimate suggesting it had 21 million daily active users in the US on Monday.
We’re not sure how many music-industry folk are hunting down virtual Pokemon in the streets around them, but the runaway success of Nintendo’s AR/location-based mobile game Pokemon Go this week is worth following.