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Deadmau5 and Plastikman’s Pixelynx plans a music NFTs game

Pixelynx is the ‘direct-to-avatar’ startup launched earlier this year by electronic musicians Joel ‘Deadmau5’ Zimmerman and Richie ‘Plastikman’ Hawtin, among other co-founders.

It was focused on helping artists and other public figures “digitise their brands into collectible goods for use in gaming and virtual worlds”. Now we know more about its plans to create one of those worlds of its own.

Pixelynx is working with Pokémon Go creator Niantic’s recently-unveiled Lightship platform to build a mobile game based around music, augmented reality and NFTs.

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Pokémon Go creator opens up AR platform for other developers

Niantic is the company behind mobile augmented reality game Pokémon Go, as well as other AR titles. Now it is making a new move to try to help other companies build their own AR experiences overlaid on the physical world, with the launch of something called Lightship.

It’s described as “the foundation for Niantic’s products”, now opened up as a software development kit for people to create AR apps for Android and iOS.

The scope for interesting music apps using Lightship is clear from the off: the Coachella festival is already using it with plans that “attendees will be able to experience the show in new, interactive ways”. Meanwhile, WMG is also on board as an early tester.