Videos are top digital-music consumption format in India
While MusicWatch is focusing on the US, Nielsen’s latest report turns its attention to India – a country where it claims 94% of the online population listens to music, based on its latest survey. The India Music 360 report’s...
September 12, 2018
Spotify signs up for Nielsen Brand Effect to woo advertisers
Spotify has taken another step to boost its credibility with advertisers, by adding Nielsen Brand Effect to its ‘third-party verification suite’. That means brands spending money with Spotify will be able to get more...
September 11, 2018
Nielsen report explores music habits of US Hispanic people
Research firm Nielsen’s latest report is Descubrimiento Digital: The Online Lives of Latinx Consumers. It explores how US Hispanic people are using various online services, including for music.
August 30, 2018
New Nielsen study explores Americans’ media habits
Research firm Nielsen has published its latest Total Audience Report, covering the first quarter of 2018 and exploring how American adults use media. And? “American adults spend over 11 hours per day listening to, watching,...
August 2, 2018
US on-demand audio streams up 45% year-on-year in 2018 so far
Nielsen has published its annual mid-year report for the US music market, and while the trends it shows are unsurprising, they will nonetheless be encouraging for a market still celebrating the strong growth (in both consumption...
July 9, 2018
On-demand video was 22.8% of US music consumption in 2017
We reported on the latest music-consumption stats from the UK yesterday, but now Nielsen has published its data for the US, revealing even bigger growth for 2017. Specifically, sales and streams of albums and songs grew...
January 4, 2018
On-demand streams up 40.5% in the US so far in 2017
There is more fodder for the debate about how the growth of music-streaming consumption compares to its growth in revenues this morning, courtesy of Nielsen in the US. Its latest figures show that the number of on-demand...
October 4, 2017
Millennials are consuming more content across more platforms – but presume their loyalty at your peril
That’s one of the key findings of Nielsen’s second Millennials On Millennials report. The analysis considers millennials and advertising, social media, communication, entertainment, spending and technology – and...
August 22, 2017
Gracenote brings Global Music Data to Europe and Latin America
Now safely berthed within Nielsen, Gracenote has announced that it is launching its Global Music Data product in Europe and Latin America, following its debut in the US in February. The company is pitching it as “the...
August 1, 2017
Nielsen reveals early US Prince streaming stats
Prince’s back catalogue – the portion of it that was made available on streaming services on Sunday, at least – was streamed 4.7m times on Sunday and Monday in the US. That’s according to Nielsen, which has published...
February 17, 2017
Nielsen ranks top US smartphone apps of 2016
You could be excused for blinking at Nielsen’s claim that Apple Music averaged more than 68 million monthly users in the US alone last year. However, the company is referring to Apple’s ‘Music’ app – the one...
January 3, 2017
Virtual reality early adopters over-index on concert spending
A lot of the experimentation going on around virtual reality and music focuses on live performances: reimagining concert footage as a wraparound, 360-degree experience. But will there be a big demand for this? New research...
October 5, 2016