Tag: nigeria

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Why Nigeria has ‘massive’ potential for music streaming

Recorded music revenue in Nigeria will increase at a compound annual growth rate of 5.6% over the next five years to reach $40m in 2023, according to PwC, which is tipping the country to be the world’s fastest-growing Entertainment...
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Country Profile – Nigeria 2020

Nigeria is bursting with musical talent. But should it also be considered a potential source of revenue for labels?
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TikTok plans African push in Kenya, Nigeria and South Africa

TikTok expects to have 300 million users in India by the end of this year, but now Bytedance’s social app has its sights set on another high-potential region: Africa. Quartz has an interesting report on how TikTok is...
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YouTube Music and YouTube Premium launch in Nigeria

Africa and African music has been a strategic priority for YouTube for a while now, but it may surprise you to find out that the company’s YouTube Music Premium subscription tier is only now launching in Nigeria. The launch...
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WizKid sets record for African artists with 8m Spotify listeners

Nigerian artist WizKid came to prominence for many people beyond the core Afrobeats community in 2016, when he was a featured guest on Drake’s track ‘One Dance’. But WizKid’s digital popularity predates that collaboration,...
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YouTube and Mr Eazi team up to help emerging Nigerian artists

YouTube is already the most significant digital platform for Afrobeats artists looking to build their global audiences. Now the service has teamed up with Nigerian artist Mr Eazi and his emPawa Africa incubator to provide...
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Nigerian streaming service Naijatastic has a smartphone app

The latest African music-streaming service making headlines is Naijatastic from Nigeria, which has been talking to the news site Music in Africa about its smartphone app. Launched earlier this year, it offers audio and...
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UMG licenses to uduX, a new Nigerian music streaming service

Yesterday we reported on music streaming service Boomplay raising $20m to expand across the African continent having signed a licensing deal with Warner Music Group last month. Now uduX, a new streaming service based in Nigeria,...
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Warner Music Group inks deal with Nigerian label Chocolate City

The global major labels are all hyper-interested in partnerships and expansion in the key African music markets. Warner Music Group’s latest move is a deal with Nigerian independent label Chocolate City, whose roster includes...
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Country Profile – Nigeria 2018

With booming internet usage but a pitiful per-head spend on music, Nigeria is a hugely complicated market. Total spend on music is increasing yet streaming revenue is trivial and income still largely reliant on mobile
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Universal Music doubles down on Africa with Nigeria division

Shortly after expanding into French-speaking African countries with a new division, Universal Music is further extending its activities on the continent. It’s launching a Universal Music Nigeria division, based in Lagos,...
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Nigerian startup Sharebunk to launch music messaging app

We’ve been fairly gloomy about the prospects for music messaging apps, having seen several crash and burn (or, more often, not even get enough speed up to crash).