Why Nigeria has ‘massive’ potential for music streaming
Recorded music revenue in Nigeria will increase at a compound annual growth rate of 5.6% over the next five years to reach $40m in 2023, according to PwC, which is tipping the country to be the world’s fastest-growing Entertainment...
May 7, 2020
Country Profile – Nigeria 2020
Nigeria is bursting with musical talent. But should it also be considered a potential source of revenue for labels?
May 6, 2020
TikTok plans African push in Kenya, Nigeria and South Africa
TikTok expects to have 300 million users in India by the end of this year, but now Bytedance’s social app has its sights set on another high-potential region: Africa. Quartz has an interesting report on how TikTok is...
March 12, 2020
YouTube Music and YouTube Premium launch in Nigeria
Africa and African music has been a strategic priority for YouTube for a while now, but it may surprise you to find out that the company’s YouTube Music Premium subscription tier is only now launching in Nigeria. The launch...
March 12, 2020
WizKid sets record for African artists with 8m Spotify listeners
Nigerian artist WizKid came to prominence for many people beyond the core Afrobeats community in 2016, when he was a featured guest on Drake’s track ‘One Dance’. But WizKid’s digital popularity predates that collaboration,...
August 21, 2019
YouTube and Mr Eazi team up to help emerging Nigerian artists
YouTube is already the most significant digital platform for Afrobeats artists looking to build their global audiences. Now the service has teamed up with Nigerian artist Mr Eazi and his emPawa Africa incubator to provide...
July 25, 2019
Nigerian streaming service Naijatastic has a smartphone app
The latest African music-streaming service making headlines is Naijatastic from Nigeria, which has been talking to the news site Music in Africa about its smartphone app. Launched earlier this year, it offers audio and...
July 17, 2019
UMG licenses to uduX, a new Nigerian music streaming service
Yesterday we reported on music streaming service Boomplay raising $20m to expand across the African continent having signed a licensing deal with Warner Music Group last month. Now uduX, a new streaming service based in Nigeria,...
April 9, 2019
Warner Music Group inks deal with Nigerian label Chocolate City
The global major labels are all hyper-interested in partnerships and expansion in the key African music markets. Warner Music Group’s latest move is a deal with Nigerian independent label Chocolate City, whose roster includes...
March 29, 2019
Country Profile – Nigeria 2018
With booming internet usage but a pitiful per-head spend on music, Nigeria is a hugely complicated market. Total spend on music is increasing yet streaming revenue is trivial and income still largely reliant on mobile
August 28, 2018
Universal Music doubles down on Africa with Nigeria division
Shortly after expanding into French-speaking African countries with a new division, Universal Music is further extending its activities on the continent. It’s launching a Universal Music Nigeria division, based in Lagos,...
July 18, 2018