Tag: nigeria

TikTok expects to have 300 million users in India by the end of this year, but now Bytedance’s social app has its sights set on another high-potential region: Africa. Quartz has an interesting report on how TikTok is...

Africa and African music has been a strategic priority for YouTube for a while now, but it may surprise you to find out that the company’s YouTube Music Premium subscription tier is only now launching in Nigeria. The launch...

Nigerian artist WizKid came to prominence for many people beyond the core Afrobeats community in 2016, when he was a featured guest on Drake’s track ‘One Dance’. But WizKid’s digital popularity predates that collaboration,...

YouTube is already the most significant digital platform for Afrobeats artists looking to build their global audiences. Now the service has teamed up with Nigerian artist Mr Eazi and his emPawa Africa incubator to provide...

The latest African music-streaming service making headlines is Naijatastic from Nigeria, which has been talking to the news site Music in Africa about its smartphone app. Launched earlier this year, it offers audio and...

Yesterday we reported on music streaming service Boomplay raising $20m to expand across the African continent having signed a licensing deal with Warner Music Group last month. Now uduX, a new streaming service based in Nigeria,...

The global major labels are all hyper-interested in partnerships and expansion in the key African music markets. Warner Music Group’s latest move is a deal with Nigerian independent label Chocolate City, whose roster includes...

With booming internet usage but a pitiful per-head spend on music, Nigeria is a hugely complicated market. Total spend on music is increasing yet streaming revenue is trivial and income still largely reliant on mobile

Shortly after expanding into French-speaking African countries with a new division, Universal Music is further extending its activities on the continent. It’s launching a Universal Music Nigeria division, based in Lagos,...

We’ve been fairly gloomy about the prospects for music messaging apps, having seen several crash and burn (or, more often, not even get enough speed up to crash).

In our cover feature we pick apart SoundCloud’s move into subscriptions. It has been a long – and often tense – journey to go from a free UGC platform to one fully licensed by all the majors and key indies. Now with...

This country profile is on Nigeria, the most populous country in Africa. For a market that is not written about much by the international media, there are a lot of exciting things happening here. Sony Music is investing heavily...