Tag: norway

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Country Profile – Norway 2018

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Report 407: Block ‘n’ roll

Lead: Blockchain is simultaneously one of the most hyped and most misunderstood technologies currently around the music industry. Some evangelists have suggested it will fix every problem in the digital-music ecosystem while...
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Country Profile – Norway 2017

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IFPI Norway head: “YouTube is not doing anything wrong: the legislation is wrong.”

Music Ally’s second conference session at the by:Larm festival this morning saw IFPI Norway boss Marte Thorsby joined by ReedSmith partner Gregor Pryor and PIAS director of streaming strategy Justin Barker. In a panel...
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Music Ally at by:Larm 2017 – check out our sessions

Last week, the Music Ally team was in Amsterdam for the FastForward conference. This week, we’re packing our bags for Oslo for the by:Larm festival and conference. What’s more, we’re running a series of sessions...
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Country profile – Norway 2016

Norway is one of the bright lights of the streaming revolution, but issues around YouTube and the value gap as well as the shift to digital radio (and the killing of FM broadcast) could pull the rug out from under streaming’s...
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JoinMyPlaylist gives playlists a social-listening spin

Remember Soundrop? The Norwegian startup was one of the first to explore making streaming playlists more social, turning them into ‘listening rooms’ for fans to gather in. Its service was eventually shut down as the company...
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Music Ally Report 395 – Brand New

Lead: Digital is proving both curse and blessing for music and brands. On the one hand, it allows younger consumers to become invisible. On the other hand, the push for more branded content means smaller acts are getting...
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Behind the Campaign: Aurora – Sandbox 157

For most Brits, Aurora would have first appeared on their radar with her cover of Oasis’ ‘Half The World Away’ for the John Lewis Christmas 2015 ad. But she had been building steadily long before that marketing coup.
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Campaigns: KYGO TEAMS UP WITH SIMCITY WHILE ALUNAGEORGE PERFORM LIVE IN… MINECRAFT – Sandbox 154

The music and gaming love-in continues apace. This time it’s Kygo, the Norwegian EDM superstar, who has chosen to tease his new single ‘Fiction’ (featuring Tom Odell) in a new trailer for mobile game SimCity Buildit. The...
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Norway music revenues up 7.8% but YouTube under attack

IFPI Norway has published figures for the first half of 2016, revealing that streaming now accounts for 83% of labels’ revenues – up from 80% in the first half of 2015.
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Norwegian Recorded Music 2015