Report 407: Block ‘n’ roll
Lead: Blockchain is simultaneously one of the most hyped and most misunderstood technologies currently around the music industry. Some evangelists have suggested it will fix every problem in the digital-music ecosystem while...
July 31, 2017
IFPI Norway head: “YouTube is not doing anything wrong: the legislation is wrong.”
Music Ally’s second conference session at the by:Larm festival this morning saw IFPI Norway boss Marte Thorsby joined by ReedSmith partner Gregor Pryor and PIAS director of streaming strategy Justin Barker. In a panel...
March 2, 2017
Music Ally at by:Larm 2017 – check out our sessions
Last week, the Music Ally team was in Amsterdam for the FastForward conference. This week, we’re packing our bags for Oslo for the by:Larm festival and conference. What’s more, we’re running a series of sessions...
February 28, 2017
Country profile – Norway 2016
Norway is one of the bright lights of the streaming revolution, but issues around YouTube and the value gap as well as the shift to digital radio (and the killing of FM broadcast) could pull the rug out from under streaming’s...
February 15, 2017
JoinMyPlaylist gives playlists a social-listening spin
Remember Soundrop? The Norwegian startup was one of the first to explore making streaming playlists more social, turning them into ‘listening rooms’ for fans to gather in. Its service was eventually shut down as the company...
December 7, 2016
Music Ally Report 395 – Brand New
Lead: Digital is proving both curse and blessing for music and brands. On the one hand, it allows younger consumers to become invisible. On the other hand, the push for more branded content means smaller acts are getting...
August 31, 2016
Behind the Campaign: Aurora – Sandbox 157
For most Brits, Aurora would have first appeared on their radar with her cover of Oasis’ ‘Half The World Away’ for the John Lewis Christmas 2015 ad. But she had been building steadily long before that marketing coup.
August 24, 2016
Campaigns: KYGO TEAMS UP WITH SIMCITY WHILE ALUNAGEORGE PERFORM LIVE IN… MINECRAFT – Sandbox 154
The music and gaming love-in continues apace. This time it’s Kygo, the Norwegian EDM superstar, who has chosen to tease his new single ‘Fiction’ (featuring Tom Odell) in a new trailer for mobile game SimCity Buildit. The...
August 18, 2016
Norway music revenues up 7.8% but YouTube under attack
IFPI Norway has published figures for the first half of 2016, revealing that streaming now accounts for 83% of labels’ revenues – up from 80% in the first half of 2015.
August 11, 2016