Tag: now united
Simon Fuller ‘couldn’t give a monkey’s’ about streaming metrics
Former Spice Girls manager and American Idol creator Simon Fuller is hard at work with a new band in 2019, Now United, which includes members drawn from a host of countries. He’s been talking to Billboard about why (audio) streaming...
January 10, 2019
Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels
Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
December 3, 2018
Pepsi India on board for Now United marketing campaign
Have you been following the latest project from management mogul Simon Fuller? It’s called Now United, and is a 14-strong pop band with members drawn from across the world: India, Brazil, Finland, Senegal and the Philippines...
November 26, 2018