Tag: olafur arnalds
Sandbox Issue 229: Partnerships. How labels are sharing marketing
Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
May 29, 2019
Ólafur Arnalds takes over as UMG’s ‘Peaceful Music’ curator
In August 2018, Universal Music Group launched a playlist called ‘Peaceful Music’ capitalising on the demand for classical-chillout music on streaming services like Spotify. The twist: Peaceful Music was exclusive to...
May 20, 2019