Tag: one direction

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One Direction and Goldie get new anniversary websites

One Direction and Goldie? Now that's a collaboration made in musical heaven, possibly. Sadly they're not working together (yet!) but they have both just got new websites to celebrate significant anniversaries. It's 10...
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Louis Tomlinson debuts Landmrk-powered scavenger hunt for fans

The latest artist to benefit from a partnership with location-based marketing startup Landmrk is former One Direction star Louis Tomlinson. He’s promoting a new single called ‘Two Of Us’ with a digital scavenger...
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Taylor Swift tops 2016’s highest-paid musicians chart

Taylor Swift may not have released a new album (yet) in 2016, but she has still been the highest-earning musician according to Forbes’ annual chart of musical moneymakers. The magazine estimates that Swift earned $170m...
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One Direction :: digital music marketing case study

Innovative initiatives included using Google’s Street View to build up a landing site for fans who wanted to discover the new One Direction album. A global Twitter competition with emojis worked perfectly to entice the...
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Justin Bieber beats One Direction to smash Spotify record

Adele may be setting week-one album sales records with ’25’ this week, but last week’s big-releases dust-up saw Spotify milestones falling. One Direction beat the previous record for streams of an album in its first...
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Sandbox 145 – Window Shopper: The New Wave of Windowing

Lead: In the “old days” (i.e. five years ago), big albums would have been kept off streaming services in other to push download and CD sales. Today windowing is often about pushing streams as much as possible – except...
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One Direction get their own Twitter emojis

Taylor Swift was the first musician to get her own emoji on Twitter. Now she’s been followed by One Direction, in a partnership with Twitter that the social network hopes will spark “the biggest weekend ever for @onedirection...
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One Direction team with Google for Made In The A.M. website

One Direction are preparing for the release of their new album ‘Made in the A.M.’ with a new website, launched in partnership with Google. The site gives fans a Street View virtual tour of the band’s studio space,...
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Sandbox 143 – Data Driven

Lead: The live music business has not been turned on its head by digital in quite the same way as the record business has – but it is really starting to feel the impact. We look at how huge clouds of data from a variety...
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One Direction reveal album tracklisting on Snapchat

One Direction are in the news for their use of Snapchat, but thankfully not in a scandalous way. The band revealed the tracklisting for their new album ‘Made in the A.M.’ via Snapchat, with a video featuring a Segway...
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1D, Taylor Swift and Justin Bieber boost YouTube subscribers

One Direction, Taylor Swift and Justin Bieber were among the 10 top YouTube channels in August by new subscriber additions. 1D added 510k new subscribers, taking their total to just over 17m on the video service. Swift added...
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Music Ally Report 373 – Beyond YouTube

Please note that after today both the Music Ally Report and Sandbox will be taking a short break for the summer where they will go paddling in the sea, get unsightly tan lines and eat ice cream in the yard. We will make our...