Tag: one direction
One Direction and Goldie get new anniversary websites
One Direction and Goldie? Now that's a collaboration made in musical heaven, possibly. Sadly they're not working together (yet!) but they have both just got new websites to celebrate significant anniversaries. It's 10...
August 3, 2020
Louis Tomlinson debuts Landmrk-powered scavenger hunt for fans
The latest artist to benefit from a partnership with location-based marketing startup Landmrk is former One Direction star Louis Tomlinson. He’s promoting a new single called ‘Two Of Us’ with a digital scavenger...
March 7, 2019
Taylor Swift tops 2016’s highest-paid musicians chart
Taylor Swift may not have released a new album (yet) in 2016, but she has still been the highest-earning musician according to Forbes’ annual chart of musical moneymakers. The magazine estimates that Swift earned $170m...
December 7, 2016
One Direction :: digital music marketing case study
Innovative initiatives included using Google’s Street View to build up a landing site for fans who wanted to discover the new One Direction album. A global Twitter competition with emojis worked perfectly to entice the...
January 26, 2016
Justin Bieber beats One Direction to smash Spotify record
Adele may be setting week-one album sales records with ’25’ this week, but last week’s big-releases dust-up saw Spotify milestones falling. One Direction beat the previous record for streams of an album in its first...
November 23, 2015
Sandbox 145 – Window Shopper: The New Wave of Windowing
Lead: In the “old days” (i.e. five years ago), big albums would have been kept off streaming services in other to push download and CD sales. Today windowing is often about pushing streams as much as possible – except...
November 18, 2015
One Direction get their own Twitter emojis
Taylor Swift was the first musician to get her own emoji on Twitter. Now she’s been followed by One Direction, in a partnership with Twitter that the social network hopes will spark “the biggest weekend ever for @onedirection...
November 13, 2015
One Direction team with Google for Made In The A.M. website
One Direction are preparing for the release of their new album ‘Made in the A.M.’ with a new website, launched in partnership with Google. The site gives fans a Street View virtual tour of the band’s studio space,...
November 10, 2015
Sandbox 143 – Data Driven
Lead: The live music business has not been turned on its head by digital in quite the same way as the record business has – but it is really starting to feel the impact. We look at how huge clouds of data from a variety...
October 21, 2015
One Direction reveal album tracklisting on Snapchat
One Direction are in the news for their use of Snapchat, but thankfully not in a scandalous way. The band revealed the tracklisting for their new album ‘Made in the A.M.’ via Snapchat, with a video featuring a Segway...
October 13, 2015
1D, Taylor Swift and Justin Bieber boost YouTube subscribers
One Direction, Taylor Swift and Justin Bieber were among the 10 top YouTube channels in August by new subscriber additions. 1D added 510k new subscribers, taking their total to just over 17m on the video service. Swift added...
September 29, 2015