Tag: one direction

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Pharrell and One Direction to star in Apple Music Festival 2015

The iTunes Festival is dead, long live the Apple Music Festival. Apple’s annual London jamboree is back under a new name, in keeping with the company’s streaming ambitions. The Apple Music Festival will take place...
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Prince puts new track on Spotify despite leaving Spotify; One Direction also put new single on Spotify (and Apple Music)

Funk homunculus Prince took all his music off streaming services, except Tidal, at the start of the month. But, like having garlic for lunch, he keeps coming back. He’s released a new track, ‘Stare’, on Spotify and...
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One Direction set for ‘Teen Party’ takeover on Spotify

One Direction are the latest artist to take over one of streaming music service Spotify’s popular playlists, with a two-day long promotion that kicks off today. The boy-band will be put in charge of Spotify’s Teen Party...
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One Direction set for ‘Teen Party’ takeover on Spotify

One Direction are the latest artist to take over one of streaming music service Spotify's popular playlists, with a two-day long promotion that kicks off tomorrow (6 February). The boy-band will be put in charge of Spotify's...
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How top musicians built their YouTube audiences in 2014

Music remained one of the driving forces of YouTube in 2014 even before the trial-launch of the YouTube Music Key service. Now we have more details on how some of the most popular musicians grew their audiences of subscribers...
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One Direction debut #H1DDENinSpotify campaign

This weekend saw a fun digital campaign for the latest One Direction album ‘Four’, which involved sending fans to streaming music service Spotify to find hidden “snippets” of tracks. “You guys mentioned #FOUR A...
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Sandbox 122 – International Anthems: Marketing Across Different Continents

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind, we speak to marketers...
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One Direction #H1DDENinSpotify campaign sends fans searching for streaming snippets

One Direction have launched an intriguing digital marketing campaign for their new album 'Four', which involves sending fans to streaming music service Spotify to find hidden "snippets" of tracks. "You guys mentioned #FOUR...
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Spotify artists: Rammstein, Ron Pope and One Direction

Need a way to blow out the Wednesday-morning cobwebs? How about streaming German rock band Rammstein’s back catalogue? The band have inked an exclusive deal with Spotify to make their six studio albums available on the...
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One Direction doubled YouTube subscriber additions last month

Online video industry site Tubefilter and analytics firm OpenSlate have published their latest chart of YouTube channels sorted by new subscriber additions – this time for October. No surprises for guessing who comes top:...
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One Direction have a financial stake in 5 Seconds of Summer

Boy bands One Direction and 5 Seconds of Summer have been chummy since the latter band emerged, but there’s more than a management company in common. Billboard has a report outlining One Direction’s financial...
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One Direction get an augmented reality 1D Official Book app

A reminder, if you need it, that this week sees the release of One Direction: Who We Are – the official autobiography of the band published by HarperCollins. And since this is 2014, there’s an app for that. The publisher...