Tag: one direction

Read More

One Direction Who We Are autobiography gets official app

A reminder, if you need it, that this week sees the release of One Direction: Who We Are – the official autobiography of the band published by HarperCollins. And since this is 2014, there's an app for that. The publisher...
Read More

One (Direction), (U) 2, free: the etiquette of giveaways

Here is a tale of multiple freebies and what we are now calling “the etiquette of giveaways” (patent pending). First up, musical humans One Direction gave away the lead single (EEEEEK!) from their imminent new album (SCREAM!...
Read More

You can now buy 3D-printed figurines of Linkin Park

Action Man? Pfft. Rock band Linkin Park have turned themselves into 3D-printed figurines, working with a company in Germany called Staramba. The mini-models are being released alongside the band’s current Carnivores tour,...
Read More

One Direction, Bruno Mars and more on YouTube’s Google Preferred list

Earlier this week, we reported on YouTube’s plans to tempt more big brands to advertise more heavily on its service with something called Google Preferred (Bulletin, 15-Apr-14). It’s an initiative that offers...
Read More

Sandbox 105 – Marketing to older consumers

Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...
Read More

One Direction will tap Instagram for fans’ video questions on next tour

One Direction will tap Instagram for fans' video questions on next tour
Read More

One Direction ruled the music world in 2013, says IFPI

One chart to rule them all? That's the goal (sort of) with the IFPI's Global Recording Artists of 2013 chart, published yesterday to aggregate physical and digital music sales plus streams,
Read More

Simon Cowell: ‘I pray at night for iTunes and YouTube’

Most coverage of TV/music mogul Simon Cowell's US press event this week has focused on who the judges might be for next year's X Factor US
Read More

One Direction launch 1D Kik Card on messaging app Kik

We've been tracking the growth of mobile messaging apps over the past year or two, and suggesting there may be plenty of opportunities for music marketing.
Read More

One Direction album gets advanced tracks on iTunes

Apple is running an interesting pre-order campaign for the new One Direction album 'Midnight Memories'.
Read More

One Direction are the most influential British Twitter users

Social analytics firm PeerIndex published its annual chart of the most influential UK Twitter users yesterday, with musicians to the fore.
Read More

Vyclone to be used for multi-angle clips of One Direction film premiere

Video-sharing app Vyclone has been used at gigs by artists like Ed Sheeran, Madonna and No Doubt as part of official marketing campaigns, but now the UK/US startup has its biggest deal yet: One Direction.