Tag: one direction
One Direction Who We Are autobiography gets official app
A reminder, if you need it, that this week sees the release of One Direction: Who We Are – the official autobiography of the band published by HarperCollins. And since this is 2014, there's an app for that. The publisher...
September 26, 2014
One (Direction), (U) 2, free: the etiquette of giveaways
Here is a tale of multiple freebies and what we are now calling “the etiquette of giveaways” (patent pending). First up, musical humans One Direction gave away the lead single (EEEEEK!) from their imminent new album (SCREAM!...
September 12, 2014
You can now buy 3D-printed figurines of Linkin Park
Action Man? Pfft. Rock band Linkin Park have turned themselves into 3D-printed figurines, working with a company in Germany called Staramba. The mini-models are being released alongside the band’s current Carnivores tour,...
August 19, 2014
One Direction, Bruno Mars and more on YouTube’s Google Preferred list
Earlier this week, we reported on YouTube’s plans to tempt more big brands to advertise more heavily on its service with something called Google Preferred (Bulletin, 15-Apr-14). It’s an initiative that offers...
June 26, 2014
Sandbox 105 – Marketing to older consumers
Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...
March 26, 2014
One Direction will tap Instagram for fans’ video questions on next tour
One Direction will tap Instagram for fans' video questions on next tour
March 21, 2014
One Direction ruled the music world in 2013, says IFPI
One chart to rule them all? That's the goal (sort of) with the IFPI's Global Recording Artists of 2013 chart, published yesterday to aggregate physical and digital music sales plus streams,
February 3, 2014
Simon Cowell: ‘I pray at night for iTunes and YouTube’
Most coverage of TV/music mogul Simon Cowell's US press event this week has focused on who the judges might be for next year's X Factor US
December 18, 2013
One Direction launch 1D Kik Card on messaging app Kik
We've been tracking the growth of mobile messaging apps over the past year or two, and suggesting there may be plenty of opportunities for music marketing.
November 28, 2013
One Direction album gets advanced tracks on iTunes
Apple is running an interesting pre-order campaign for the new One Direction album 'Midnight Memories'.
November 20, 2013
One Direction are the most influential British Twitter users
Social analytics firm PeerIndex published its annual chart of the most influential UK Twitter users yesterday, with musicians to the fore.
November 1, 2013
Vyclone to be used for multi-angle clips of One Direction film premiere
Video-sharing app Vyclone has been used at gigs by artists like Ed Sheeran, Madonna and No Doubt as part of official marketing campaigns, but now the UK/US startup has its biggest deal yet: One Direction.
August 19, 2013