Tag: online video
K-Pop groups are half of YouTube’s biggest 24-hour debuts
It’s been clear for some time that YouTube is playing a significant role in the continued growth in the popularity of K-Pop outside South Korea. It’s also something we’ll be digging into at the NY:LON Connect conference...
September 12, 2019
Musicians star in ‘Seize the Awkward’ mental-health campaign
Four musicians are taking part in a new mental-health campaign aimed at teenagers and young adults. Lindsey Stirling, Hayley Kiyoko, Aminé, and Christina Perri are the stars of the latest ‘Seize the Awkward’ campaign,...
September 6, 2019
UMG’s schlager YouTube channel is doing 30m views a month
This story has been written to the soundtrack of gravelly-voiced German artist Ben Zucker, as well as the ‘Ultimatver Party Hitmix’ of his compatriot Sonia Liebing. It’s been quite the listen. Why? Because we’ve...
September 6, 2019
Taylor Swift drops ‘Lover’ video ahead of album release
What’s that? Taylor Swift has a new album out? You’d think someone in the media and/or streaming-service world would have told you, right? Just joking: ‘Lover’ is inescapable this week, with a full complement of DSP...
August 23, 2019
Mark Ronson is releasing an interactive Instagram music video
As Facebook has continued to sign music-licensing deals that include Instagram, so artists and labels have been thinking about what more they can do with music and videos on the popular social app. Mark Ronson is the latest...
August 22, 2019
K-Pop group TWICE to get their own YouTube Originals docu-series
YouTube really is throwing its weight behind K-Pop groups hoping to grow their audiences globally. The latest to benefit is TWICE, one of the groups created by Korean music firm JYP Entertainment. Billboard reports that...
August 20, 2019
SoundCloud launches new video series for artists and creators
SoundCloud is the latest music-streaming service using videos to teach artists how to use its platform. The company has launched a nine-part video series called SC101, which will also spawn some live events. It’s describing the...
August 14, 2019
Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
August 8, 2019
The next TikTok? 10 more short-video apps taking China by storm
TikTok is currently one of the most popular social apps globally, and it’s making plenty of waves in the music industry, from playing an early role in making ‘Old Town Road’ a hit and becoming an exciting platform for...
July 31, 2019
Sandbox Issue 233: Shopping Around: Making Online Stores Add Up
Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms...
July 25, 2019
Apple Music produces exclusive video for artist Peggy Gou
The latest musician getting some love – and indeed, some video budget – from Apple Music is Berlin-based artist and DJ Peggy Gou. Her latest music video, for her track ‘Starry Night’, was “produced in partnership...
July 24, 2019