Tag: online video
Another YouTuber – Lilly Singh – hits the exhaustion wall
Comedian and vlogger Lilly Singh has become one of the most popular stars on YouTuber, and one backed by YouTube itself in the first crop of its original series back in 2016. But now she’s become the latest online-video...
November 14, 2018
Spotify’s latest show The Break lives inside key playlists
Spotify has launched its latest original video show, The Break, which focuses on how a series of emerging hip-hop artists got their first break in the industry.
November 13, 2018
What Fortnite and esports could mean for the music industry
At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...
November 12, 2018
Music videos score well on YouTube’s recommendations algorithm
Google published its latest report on ‘our efforts to stop online piracy’ yesterday, which is always a reliable generator of controversy within the music industry. We’ll get to its claims shortly, but it’s...
November 8, 2018
Universal Music to launch ‘Acoustic Room’ video series with LadBible
Research firm NewsWhip recently published a chart of the ‘top publishers on Facebook’ in September 2018 – ranked by total likes, shares and comments on English-language content posted on the social network that...
November 5, 2018
Report suggests Twitch still dominates the live-video market
We’re used to thinking about YouTube as the dominant online-video platform, and it is… for pre-recorded videos. But for livestreams, Amazon’s Twitch subsidiary remains top dog. At least, this is the verdict of a report...
October 26, 2018
Facebook accused of misleading advertisers over growth in video usage
After the Cambridge Analytica scandal, a new problem has come knocking at the door of Facebook. Online marketing agency Crowd Siren is taking legal action against the social networking and, based on reviewing 80,000 pages...
October 18, 2018
Sandbox Issue 214: Radio Ahead. Pitching to the non-traditional radio giants
Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has...
October 17, 2018
Slasher film: Slash & Miles Kennedy get fans to record gig
Unless you’re Jack White, chances are you just accept fans using their cameras at concerts as par for the course these days (although people filming on an iPad is a step too far). Way ahead of the smartphone era, back in...
October 16, 2018
View-Tang Clan: hip-hop group gets dramatic
Up from the 36 seasons… Hulu has commissioned 10 episodes of Wu-Tang: An American Saga, a new drama series around legendary hip-hop act Wu-Tang Clan.
October 12, 2018
Snapchat reveals its first ‘Snap Originals’ short-form TV shows
Snap, Inc’s ambitions to do more with original, produced video in its Snapchat app are well known. Last night, the company unveiled its first slate of ‘Snap Originals’ shows, which it has commissioned from a group of...
October 11, 2018
eMarketer breaks down US digital-video advertising predictions
Research firm eMarketer has published its latest predictions for digital video advertising in the US, which includes a new number for YouTube. “This year, YouTube will generate $3.36 billion in net US video ad revenues,...
October 10, 2018