Tag: online video

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Another YouTuber – Lilly Singh – hits the exhaustion wall

Comedian and vlogger Lilly Singh has become one of the most popular stars on YouTuber, and one backed by YouTube itself in the first crop of its original series back in 2016. But now she’s become the latest online-video...
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Spotify’s latest show The Break lives inside key playlists

Spotify has launched its latest original video show, The Break, which focuses on how a series of emerging hip-hop artists got their first break in the industry.
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What Fortnite and esports could mean for the music industry

At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...
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Music videos score well on YouTube’s recommendations algorithm

Google published its latest report on ‘our efforts to stop online piracy’ yesterday, which is always a reliable generator of controversy within the music industry. We’ll get to its claims shortly, but it’s...
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Universal Music to launch ‘Acoustic Room’ video series with LadBible

Research firm NewsWhip recently published a chart of the ‘top publishers on Facebook’ in September 2018 – ranked by total likes, shares and comments on English-language content posted on the social network that...
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Report suggests Twitch still dominates the live-video market

We’re used to thinking about YouTube as the dominant online-video platform, and it is… for pre-recorded videos. But for livestreams, Amazon’s Twitch subsidiary remains top dog. At least, this is the verdict of a report...
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Facebook accused of misleading advertisers over growth in video usage

After the Cambridge Analytica scandal, a new problem has come knocking at the door of Facebook. Online marketing agency Crowd Siren is taking legal action against the social networking and, based on reviewing 80,000 pages...
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Sandbox Issue 214: Radio Ahead. Pitching to the non-traditional radio giants

Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has...
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Slasher film: Slash & Miles Kennedy get fans to record gig

Unless you’re Jack White, chances are you just accept fans using their cameras at concerts as par for the course these days (although people filming on an iPad is a step too far). Way ahead of the smartphone era, back in...
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View-Tang Clan: hip-hop group gets dramatic

Up from the 36 seasons… Hulu has commissioned 10 episodes of Wu-Tang: An American Saga, a new drama series around legendary hip-hop act Wu-Tang Clan.
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Snapchat reveals its first ‘Snap Originals’ short-form TV shows

Snap, Inc’s ambitions to do more with original, produced video in its Snapchat app are well known. Last night, the company unveiled its first slate of ‘Snap Originals’ shows, which it has commissioned from a group of...
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eMarketer breaks down US digital-video advertising predictions

Research firm eMarketer has published its latest predictions for digital video advertising in the US, which includes a new number for YouTube. “This year, YouTube will generate $3.36 billion in net US video ad revenues,...