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How many users do Spotify, Apple Music and other streaming services have?

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation.

Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019.

Another story claimed that “Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

So, we’re trying something that will hopefully be useful: a post that we’ll update whenever a major streaming service updates its public numbers.