Tag: pandora

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Drake inks a ‘creative partnership’ with SiriusXM and Pandora

Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing...
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Pandora rolls its voice assistant out to all mobile users

Pandora unveiled its own Alexa-style voice assistant in January this year, working with tech partner SoundHound to launch a ‘Hey Pandora’ voice-control feature in its mobile app. Six months later, the feature is now...
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Pandora now has its own ‘audio consultancy’ for advertisers

Streaming service Pandora wants brands to make better, more effective ads for its platform. It’s latest move to help them do that is the creation of an in-house ‘audio consultancy’ called Studio Resonate. It’ll work...
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Spotify / Pandora overtake Apple Music in ‘brand intimacy’ study

What is ‘brand intimacy’ when it’s at home? According to marketing company MBLM, it’s a measure of “brands based on emotions” – tracked via a survey of 6,200 people in the US, Mexico and United Arab Emirates,...
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Pandora makes a new move in live through Ticketmaster deal

US streaming service Pandora got into live music with a splash back in 2015, when it bought ticketing firm Ticketfly for $450m. It then sidled out of the market in 2017 by selling the company off again, to ticketing firm...
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Report: podcast advertising could double to $1.6bn by 2022

The latest big figures to be published about the podcasting industry come from research firm Warc, which has issued its Global Ad Trends: Podcasts report. “By 2022 podcasts could account for 4.5% of global audio advertising...
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SiriusXM financials reveal continued decline in Pandora users

Satellite-radio firm SiriusXM published its latest quarterly financial results yesterday, and among the numbers revealed was a continued decline in streaming service Pandora’s users. Pandora had 66 million monthly active...
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SiriusXM is turning radio talk-shows into Pandora podcasts

Now that it owns Pandora, SiriusXM is exploring various ways to link the music-streaming service with its own satellite-radio business. This week’s idea bolsters an area of considerable strategic focus for Pandora: podcasts....
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Pandora and SiriusXM cross streams on NOW

Last September, satellite broadcaster SiriusXM bought Pandora for $3.5bn in an all-stock deal (completing the acquisition in February this year), looking to merge the two companies’ different areas of expertise and increase...
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Pandora will test interactive voice ads later this year

When we talk about what voice assistants and smart speakers mean for music, we tend to focus on interactions with the music itself: people asking Alexa, Google Assistant or Siri to play certain tracks and artists, or other...
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eMarketer claims Spotify US will overtake Pandora by 2021

Last August, research firm eMarketer predicted that Spotify would overtake Pandora to become the most popular (audio) music-streaming service in the US by 2022. Now that company has revised its prediction, in Spotify’s...
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Pandora adds new listening ‘modes’ to give users variety

With its acquisition by satellite-radio firm Sirius XM done and dusted, streaming service Pandora is rolling out an interesting update to its product. The new feature is called ‘Modes’ and offers several different spins...