Tag: Pandora
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How many users do Spotify, Apple Music and other streaming services have?

Avatar photo by Stuart Dredge

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation.

Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019.

Another story claimed that “Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

So, we’re trying something that will hopefully be useful: a post that we’ll update whenever a major streaming service updates its public numbers.

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Pandora opens up its music analytics to Chartmetric

Avatar photo by Stuart Dredge

It’s now five and a half years since streaming service Pandora bought music analytics firm Next Big Sound. Since then, it’s formed the core of the company’s data offering for artists and their teams.

Now Pandora is taking an interesting next step, opening up its data to a third-party analytics company for the first time. That company is Chartmetric, which can now show Pandora 28-day unique listener counts, daily/lifetime station adds, and daily/lifetime stream counts for artists and tracks alike.

It’ll also be adding several Pandora-focused charts to its rankings section, which already tracks music on the major streaming services, plus TikTok and Twitch.

It’s good news for Chartmetric and its users, although the announcement describes it as the “first” rather than the “exclusive” partner of this kind for Pandora, which suggests rival analytics companies may also get a bite at this data in the coming months.

Posted inNews

Pandora now has 58.6m monthly active listeners

Avatar photo by Stuart Dredge

US satellite-radio firm SiriusXM published its latest financials yesterday, revealing that it now has nearly 30.5 million ‘self-pay’ subscribers to its service, having added 169,000 in the third quarter of this year. Its revenue grew by 1% year-on-year to $1.6bn.

Its music streaming subsidiary Pandora is still battling to turn around its listener decline though. Pandora ended Q3 with 58.6 million monthly active listeners, down from 59.6 million in Q2, and 63.1 million a year ago.

Pandora added around 105,000 self-pay subscribers for its premium tiers, meaning it has nearly 6.4 million – compared to nearly 6.3 million a year ago.