Drake inks a ‘creative partnership’ with SiriusXM and Pandora
Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing...
July 26, 2019
Pandora rolls its voice assistant out to all mobile users
Pandora unveiled its own Alexa-style voice assistant in January this year, working with tech partner SoundHound to launch a ‘Hey Pandora’ voice-control feature in its mobile app. Six months later, the feature is now...
July 24, 2019
Pandora now has its own ‘audio consultancy’ for advertisers
Streaming service Pandora wants brands to make better, more effective ads for its platform. It’s latest move to help them do that is the creation of an in-house ‘audio consultancy’ called Studio Resonate. It’ll work...
June 13, 2019
Spotify / Pandora overtake Apple Music in ‘brand intimacy’ study
What is ‘brand intimacy’ when it’s at home? According to marketing company MBLM, it’s a measure of “brands based on emotions” – tracked via a survey of 6,200 people in the US, Mexico and United Arab Emirates,...
May 2, 2019
Pandora makes a new move in live through Ticketmaster deal
US streaming service Pandora got into live music with a splash back in 2015, when it bought ticketing firm Ticketfly for $450m. It then sidled out of the market in 2017 by selling the company off again, to ticketing firm...
April 30, 2019
Report: podcast advertising could double to $1.6bn by 2022
The latest big figures to be published about the podcasting industry come from research firm Warc, which has issued its Global Ad Trends: Podcasts report. “By 2022 podcasts could account for 4.5% of global audio advertising...
April 26, 2019
SiriusXM financials reveal continued decline in Pandora users
Satellite-radio firm SiriusXM published its latest quarterly financial results yesterday, and among the numbers revealed was a continued decline in streaming service Pandora’s users. Pandora had 66 million monthly active...
April 25, 2019
SiriusXM is turning radio talk-shows into Pandora podcasts
Now that it owns Pandora, SiriusXM is exploring various ways to link the music-streaming service with its own satellite-radio business. This week’s idea bolsters an area of considerable strategic focus for Pandora: podcasts....
April 17, 2019
Pandora and SiriusXM cross streams on NOW
Last September, satellite broadcaster SiriusXM bought Pandora for $3.5bn in an all-stock deal (completing the acquisition in February this year), looking to merge the two companies’ different areas of expertise and increase...
April 5, 2019
Pandora will test interactive voice ads later this year
When we talk about what voice assistants and smart speakers mean for music, we tend to focus on interactions with the music itself: people asking Alexa, Google Assistant or Siri to play certain tracks and artists, or other...
April 2, 2019
eMarketer claims Spotify US will overtake Pandora by 2021
Last August, research firm eMarketer predicted that Spotify would overtake Pandora to become the most popular (audio) music-streaming service in the US by 2022. Now that company has revised its prediction, in Spotify’s...
March 25, 2019
Pandora adds new listening ‘modes’ to give users variety
With its acquisition by satellite-radio firm Sirius XM done and dusted, streaming service Pandora is rolling out an interesting update to its product. The new feature is called ‘Modes’ and offers several different spins...
March 20, 2019