Tag: pandora

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Spotify could overtake Pandora in the US by 2022; but is a ceiling being hit?

The latest forecast from eMarketer claims that a sharp growth in adoption of Spotify and a slowdown in the adoption of Pandora will see the former overtake the latter in the US within the next five years. The research company...
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Pandora aiming to launch podcast genome project this year

Earlier this year, Pandora announced plans to create a ‘podcast genome project’ comparable to its earlier work around music recommendations. Now CEO Roger Lynch says the project will soon be ready for public consumption. “Pandora...
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Pandora now has 6m subscribers but its active users are falling

Wall Street reacted favourably to Pandora’s latest financial results yesterday, as the company beat expectations. Its Q2 revenues were up 2.1% year-on-year to $384.8m, although the company pointed out that if its shuttered...
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Pandora rolls out its new share-to-Snapchat feature

When Snap, Inc launched its Snap Kit for developers recently, Pandora was the first music-streaming service to hop on-board, with plans to add sharing to Snapchat as a feature. Now that feature is actually launching. “Now...
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Spotify and Pandora loom large in all-time app-spending chart

Spotify is the second top mobile app by all-time, global consumer spend, according to a new report from analytics firm App Annie. Pandora is the third, meanwhile, with the two music-streaming services only beaten by Netflix...
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Research firm claims Spotify is tops for millennial ratio

Research firm Verto Analytics has put out some new figures, comparing several music-streaming services on the percentage of their listeners that are ‘millennials’ (which in this definition is 18-35 year-olds). Spotify...
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US charts to add Pandora and iHeartRadio subscription streams

Hot on the heels of the UK official-chart changes announced yesterday, Billboard has confirmed the latest tweak to its Hot 100 and Hot 200 rankings, among other US charts. From the week of 29 June - 5 July, subscription streams...
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Pandora and Amazon part of mobile-plan bundle launched by AT&T

It’s been a while since the music industry first got excited about the idea of bundles – be they ‘hard’ or ‘soft’ – of streaming services with mobile data contracts. But AT&T has launched a new offering...
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Pandora starts testing its own personalised playlists

Spotify has Discover Weekly, Release Radar and Daily Mix. Apple Music has My New Music Mix and My Favourites Mix. Now Pandora is launching its own personalised playlists for listeners. Well, it’s testing them with a...
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Pandora to buy ad-tech firm AdsWizz for $145m

Pandora’s last major acquisition of another company, ticketing firm Ticketfly, didn’t go so well: bought for $450m in October 2015, then sold for $200m less than two years later. The company will be hoping for a better...
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Spotify, Pandora and Apple Music attract US young adults

Research firm Morning Consult has published the results of its latest survey, of 2,201 American adults, focusing on the music-streaming market. It found that 30% said they have a Pandora “subscription”, while 21% have...
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Linkfire gets a deeper data partnership with Pandora

Linkfire has become a popular tool for music marketers using ‘smart links’ to direct fans to artists’ music on digital services, while getting analytics back from those clicks. Now the company has announced a deeper...