SiriusXM debuts $4-a-month streaming subscription for students
SiriusXM is the latest company trying to tempt students into paid subscriptions. In its case, the satellite-radio company is offering a new $4-a-month streaming package for students, which will offer a bundle of its music...
August 22, 2019
Pandora adds new music submission tool for independent artists
Spotify’s attempt (since abandoned) to allow artists to upload their music directly to its platform without a distributor caused a stir, but some other streaming services have been offering a similar feature for a long...
August 22, 2019
Pandora boosts podcasts catalogue with open submission tool
Spotify just brought its podcast analytics out of beta, but now Pandora is making its latest move in spoken-word content: by inviting podcasters to submit their shows to its platform. The tool is available within Pandora’s...
August 15, 2019
SiriusXM financials include the latest figures for Pandora
US satellite-radio firm SiriusXM published its latest financial results yesterday, including figures for its Pandora music-streaming subsidiary. The overall news was good, but while Pandora showed strong growth in advertising...
July 31, 2019
Drake inks a ‘creative partnership’ with SiriusXM and Pandora
Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing...
July 26, 2019
Pandora rolls its voice assistant out to all mobile users
Pandora unveiled its own Alexa-style voice assistant in January this year, working with tech partner SoundHound to launch a ‘Hey Pandora’ voice-control feature in its mobile app. Six months later, the feature is now...
July 24, 2019
Pandora now has its own ‘audio consultancy’ for advertisers
Streaming service Pandora wants brands to make better, more effective ads for its platform. It’s latest move to help them do that is the creation of an in-house ‘audio consultancy’ called Studio Resonate. It’ll work...
June 13, 2019
Spotify / Pandora overtake Apple Music in ‘brand intimacy’ study
What is ‘brand intimacy’ when it’s at home? According to marketing company MBLM, it’s a measure of “brands based on emotions” – tracked via a survey of 6,200 people in the US, Mexico and United Arab Emirates,...
May 2, 2019
Pandora makes a new move in live through Ticketmaster deal
US streaming service Pandora got into live music with a splash back in 2015, when it bought ticketing firm Ticketfly for $450m. It then sidled out of the market in 2017 by selling the company off again, to ticketing firm...
April 30, 2019
Report: podcast advertising could double to $1.6bn by 2022
The latest big figures to be published about the podcasting industry come from research firm Warc, which has issued its Global Ad Trends: Podcasts report. “By 2022 podcasts could account for 4.5% of global audio advertising...
April 26, 2019
SiriusXM financials reveal continued decline in Pandora users
Satellite-radio firm SiriusXM published its latest quarterly financial results yesterday, and among the numbers revealed was a continued decline in streaming service Pandora’s users. Pandora had 66 million monthly active...
April 25, 2019
SiriusXM is turning radio talk-shows into Pandora podcasts
Now that it owns Pandora, SiriusXM is exploring various ways to link the music-streaming service with its own satellite-radio business. This week’s idea bolsters an area of considerable strategic focus for Pandora: podcasts....
April 17, 2019