Tag: pandora

SiriusXM is the latest company trying to tempt students into paid subscriptions. In its case, the satellite-radio company is offering a new $4-a-month streaming package for students, which will offer a bundle of its music...

Spotify’s attempt (since abandoned) to allow artists to upload their music directly to its platform without a distributor caused a stir, but some other streaming services have been offering a similar feature for a long...

Spotify just brought its podcast analytics out of beta, but now Pandora is making its latest move in spoken-word content: by inviting podcasters to submit their shows to its platform. The tool is available within Pandora’s...

US satellite-radio firm SiriusXM published its latest financial results yesterday, including figures for its Pandora music-streaming subsidiary. The overall news was good, but while Pandora showed strong growth in advertising...

Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing...

Pandora unveiled its own Alexa-style voice assistant in January this year, working with tech partner SoundHound to launch a ‘Hey Pandora’ voice-control feature in its mobile app. Six months later, the feature is now...

Streaming service Pandora wants brands to make better, more effective ads for its platform. It’s latest move to help them do that is the creation of an in-house ‘audio consultancy’ called Studio Resonate. It’ll work...

What is ‘brand intimacy’ when it’s at home? According to marketing company MBLM, it’s a measure of “brands based on emotions” – tracked via a survey of 6,200 people in the US, Mexico and United Arab Emirates,...

US streaming service Pandora got into live music with a splash back in 2015, when it bought ticketing firm Ticketfly for $450m. It then sidled out of the market in 2017 by selling the company off again, to ticketing firm...

The latest big figures to be published about the podcasting industry come from research firm Warc, which has issued its Global Ad Trends: Podcasts report. “By 2022 podcasts could account for 4.5% of global audio advertising...

Satellite-radio firm SiriusXM published its latest quarterly financial results yesterday, and among the numbers revealed was a continued decline in streaming service Pandora’s users. Pandora had 66 million monthly active...

Now that it owns Pandora, SiriusXM is exploring various ways to link the music-streaming service with its own satellite-radio business. This week’s idea bolsters an area of considerable strategic focus for Pandora: podcasts....