Report: podcast advertising could double to $1.6bn by 2022
The latest big figures to be published about the podcasting industry come from research firm Warc, which has issued its Global Ad Trends: Podcasts report. “By 2022 podcasts could account for 4.5% of global audio advertising...
April 26, 2019
SiriusXM financials reveal continued decline in Pandora users
Satellite-radio firm SiriusXM published its latest quarterly financial results yesterday, and among the numbers revealed was a continued decline in streaming service Pandora’s users. Pandora had 66 million monthly active...
April 25, 2019
SiriusXM is turning radio talk-shows into Pandora podcasts
Now that it owns Pandora, SiriusXM is exploring various ways to link the music-streaming service with its own satellite-radio business. This week’s idea bolsters an area of considerable strategic focus for Pandora: podcasts....
April 17, 2019
Pandora and SiriusXM cross streams on NOW
Last September, satellite broadcaster SiriusXM bought Pandora for $3.5bn in an all-stock deal (completing the acquisition in February this year), looking to merge the two companies’ different areas of expertise and increase...
April 5, 2019
Pandora will test interactive voice ads later this year
When we talk about what voice assistants and smart speakers mean for music, we tend to focus on interactions with the music itself: people asking Alexa, Google Assistant or Siri to play certain tracks and artists, or other...
April 2, 2019
eMarketer claims Spotify US will overtake Pandora by 2021
Last August, research firm eMarketer predicted that Spotify would overtake Pandora to become the most popular (audio) music-streaming service in the US by 2022. Now that company has revised its prediction, in Spotify’s...
March 25, 2019
Pandora adds new listening ‘modes’ to give users variety
With its acquisition by satellite-radio firm Sirius XM done and dusted, streaming service Pandora is rolling out an interesting update to its product. The new feature is called ‘Modes’ and offers several different spins...
March 20, 2019
Publishers and streaming services square up over CRB rates
We don’t really want to talk about the dust ‘settling’ from last night’s news that Spotify, Google, Pandora and Amazon are appealing against the recent songwriter-royalty-rates decision by the US Copyright Royalty...
March 8, 2019
US publishers slam streaming services over CRB rates appeal
The National Music Publishers Association (NMPA) in the US has given Amazon and Spotify both barrels over their decision to appeal against the recent songwriter royalty rates set by the Copyright Royalty Board. Yet it seems...
March 7, 2019
SiriusXM creates a new ‘original content’ team at Pandora
Original content is all the rage at Spotify, Apple Music and other streaming services, so why shouldn’t Pandora join the party? Its new parent company SiriusXM has created a dedicated ‘content team’ at...
March 7, 2019
Pandora launches ‘stories’ as a blend of podcasts and playlists
Pretty much every social-media service now has ‘stories’ as a format, so why shouldn’t music-streaming services? However, Pandora’s launch of a ‘stories’ feature isn’t what you might expect (i.e. short video...
February 27, 2019