Pandora will now sell ads for SoundCloud in the US
t’s certainly a busy time for Pandora, as it prepares for its acquisition by SiriusXM. The company has announced a partnership with SoundCloud: not an acquisition (yet…) but rather an advertising-sales deal that will...
October 4, 2018
Next Big Sound opens up its Pandora data on artists
Music-streaming service Pandora's analytics division Next Big Sound is opening up its data, in an effort to give Pandora metrics a higher profile within the music industry. Until now, artists, managers and labels could...
September 27, 2018
Analysts give their views on SiriusXM / Pandora acquisition
Analysts have been publishing their views on the implications of SiriusXM’s proposed acquisition of Pandora, and it’s fair to say many of them are taking a wait-and-see approach. Goldman Sachs highlighted the ‘go-shop’...
September 26, 2018
SiriusXM to buy Pandora: ‘We would benefit from a free funnel’
By now you’ll likely know that US satellite-radio firm SiriusXM has announced plans to buy streaming service Pandora, in a transaction valuing the latter company at $3.5bn. The deal follows SiriusXM’s $480m strategic...
September 25, 2018
Pandora gets its own Release Radar with ‘The Drop’ playlist
The spread of hyper-personalised algorithmic playlists on streaming services continues: we're writing about new ones so often, it might be time to come up with a catchier term. Algo-personalised playlists, anyone?
September 18, 2018
Triton Digital metrics show Spotify overtaking Pandora in US
Triton Digital is the company that measures online digital-audio listening in the US and Latin America, with a metric of ‘average active sessions’ designed to make sense of the online-radio and streaming worlds for advertisers...
August 30, 2018
Get Pandora Plus for free for one year (for one day)
Every now and again, a service might come along with an offer of “three months for $1 a month (and then back to $9.99)” as a means to hook new users and to hit quarterly growth targets. But Pandora is offering a year...
August 16, 2018
Streaming music’s next big-name backer is… George Soros
According to regulatory filings, subsequently published by Business Insider, billionaire investor George Soros has invested an estimated $178.7m in music streaming services in the last quarter. Soros Fund Management is...
August 15, 2018
Spotify could overtake Pandora in the US by 2022; but is a ceiling being hit?
The latest forecast from eMarketer claims that a sharp growth in adoption of Spotify and a slowdown in the adoption of Pandora will see the former overtake the latter in the US within the next five years. The research company...
August 15, 2018
Pandora aiming to launch podcast genome project this year
Earlier this year, Pandora announced plans to create a ‘podcast genome project’ comparable to its earlier work around music recommendations. Now CEO Roger Lynch says the project will soon be ready for public consumption. “Pandora...
August 10, 2018
Pandora now has 6m subscribers but its active users are falling
Wall Street reacted favourably to Pandora’s latest financial results yesterday, as the company beat expectations. Its Q2 revenues were up 2.1% year-on-year to $384.8m, although the company pointed out that if its shuttered...
August 1, 2018
Pandora rolls out its new share-to-Snapchat feature
When Snap, Inc launched its Snap Kit for developers recently, Pandora was the first music-streaming service to hop on-board, with plans to add sharing to Snapchat as a feature. Now that feature is actually launching. “Now...
July 12, 2018