Tag: partnerships

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TikTok backs the Giggs economy in month-long partnership

TikTok currently finds itself in a position that YouTube knows only too well, being simultaneously hailed as a kingmaker for breaking new artists, and a hot potato when it comes to the question of licensing and royalties...
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Sony Music to make a daily satirical podcast with The Onion

Sony Music Entertainment is partnering with satirical website The Onion to launch a new daily podcast in 2020. ‘The Topical’ will go live in January and will deliver daily sideswipes at the news and current affairs....
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YouTube launches Merchbar partnership for artist merchandise

YouTube is rolling out another feature for musicians with ‘Official Artist Channels’ on its platform. The company has signed a deal with Merchbar which will see artists able to “surface their official merchandise...
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Spotify’s latest telco-bundle partnership is with AT&T

Spotify has announced its latest partnership with a telco, and it’s a big one: AT&T in the US. Subscribers to the network’s ‘AT&T Unlimited & More Premium’ contract can choose to include Spotify Premium...
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Drake inks a ‘creative partnership’ with SiriusXM and Pandora

Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing...
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MelodyVR reveals content-licensing deal with Facebook

It’s a busy time for music-VR startup MelodyVR, with its smartphone app having just launched. Now it has announced an intriguing content-licensing deal… with Facebook. “The agreement will see MelodyVR’s content...
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Apple Music throws its weight behind French artists PNL

Here’s a thought: the question ‘Are streaming services becoming record labels’ is boring. Not least because it contains the implicit assumption that, as DSPs like Spotify and Apple Music work more directly with artists,...
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Warner Music confirms details of its Q&A partnership

Reports that Troy Carter’s artist-services firm Q&A has a partnership with Warner Music Group isn’t, as such, ‘new’ news. Carter talked openly about it in his keynote at last month’s Midem conference. “Q&A...
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YouTube adds more ticketing features through AXS partnership

YouTube continues to build up the concert-ticketing features within its service. The latest example is a partnership with ticketing firm AXS, focused on the US. “Fans watching videos from YouTube Official Artist Channels...
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JioSaavn and Snapchat partner on music discovery initiative

JioSaavn is one of the biggest streaming services in India and last month it announced it had passed 100m active users, just after rival service Gaana become the first Indian music service to reach the 100m milestone. It...
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Sandbox Issue 229: Partnerships. How labels are sharing marketing

Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
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UK broadcaster Fearne Cotton turns curator for Apple Music

We’re not sure how well-known Fearne Cotton is outside the UK: in Music Ally’s homeland she’s become a familiar face and voice through her TV and radio broadcasting. Now she’s become the latest curator...