TikTok backs the Giggs economy in month-long partnership
TikTok currently finds itself in a position that YouTube knows only too well, being simultaneously hailed as a kingmaker for breaking new artists, and a hot potato when it comes to the question of licensing and royalties...
December 4, 2019
Sony Music to make a daily satirical podcast with The Onion
Sony Music Entertainment is partnering with satirical website The Onion to launch a new daily podcast in 2020. ‘The Topical’ will go live in January and will deliver daily sideswipes at the news and current affairs....
November 6, 2019
YouTube launches Merchbar partnership for artist merchandise
YouTube is rolling out another feature for musicians with ‘Official Artist Channels’ on its platform. The company has signed a deal with Merchbar which will see artists able to “surface their official merchandise...
October 16, 2019
Spotify’s latest telco-bundle partnership is with AT&T
Spotify has announced its latest partnership with a telco, and it’s a big one: AT&T in the US. Subscribers to the network’s ‘AT&T Unlimited & More Premium’ contract can choose to include Spotify Premium...
August 6, 2019
Drake inks a ‘creative partnership’ with SiriusXM and Pandora
Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing...
July 26, 2019
MelodyVR reveals content-licensing deal with Facebook
It’s a busy time for music-VR startup MelodyVR, with its smartphone app having just launched. Now it has announced an intriguing content-licensing deal… with Facebook. “The agreement will see MelodyVR’s content...
July 5, 2019
Apple Music throws its weight behind French artists PNL
Here’s a thought: the question ‘Are streaming services becoming record labels’ is boring. Not least because it contains the implicit assumption that, as DSPs like Spotify and Apple Music work more directly with artists,...
July 5, 2019
Warner Music confirms details of its Q&A partnership
Reports that Troy Carter’s artist-services firm Q&A has a partnership with Warner Music Group isn’t, as such, ‘new’ news. Carter talked openly about it in his keynote at last month’s Midem conference. “Q&A...
July 3, 2019
YouTube adds more ticketing features through AXS partnership
YouTube continues to build up the concert-ticketing features within its service. The latest example is a partnership with ticketing firm AXS, focused on the US. “Fans watching videos from YouTube Official Artist Channels...
June 5, 2019
JioSaavn and Snapchat partner on music discovery initiative
JioSaavn is one of the biggest streaming services in India and last month it announced it had passed 100m active users, just after rival service Gaana become the first Indian music service to reach the 100m milestone. It...
May 30, 2019
Sandbox Issue 229: Partnerships. How labels are sharing marketing
Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
May 29, 2019