Posted inSandbox

The Sandbox Guide to… Patreon

Patreon has become a key platform for musicians of all stripes – perhaps to be expected of a company co-founded by a musician: Jack Conte, of band Pomplamoose, and who remains the company’s CEO today. Patreon has emerged as one of the platforms to build a paying community – that rewards artists for their creativity, […]

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Posted inNews

How can memberships and tips economies work for musicians?

Once upon a time, when the music industry talked about crowdfunding it generally meant Kickstarter and other project-based platforms where artists and other people could raise money directly from their fans.

There are now a number of other ways to get those crowds to open their wallets, from ongoing membership tools like Patreon to the tips economies of Twitch and other live video / social services.

At Music Ally’s Sandbox Summit Global online conference this week, a panel explored the potential for musicians. Ronny Krieger, GM, Europe at Patreon, Will Farrell-Green, head of music content at Twitch, and Zael Ellenhorn, who manages RAC as part of the YMU Group, were the speakers, with Music Ally’s Marlen Hüllbrock chairing.

Posted inNews

Patreon and Clubhouse funding rounds come with $4bn valuations

Neither Patreon nor Clubhouse are ‘music/tech startups’ specifically, but both are highly relevant to our industry and – particularly in Patreon’s case – its artists. And it seems both companies may be rocking the same quadruple-unicorn (is that a thing?) valuation of $4bn with their latest funding rounds.

Only one of those rounds is official at this point. Fan-funding platform Patreon has raised $155m at a $4bn valuation in a round led by Tiger Global Management, with various other VCs chipping in. Meanwhile, Bloomberg reported that live-audio startup Clubhouse is in talks with investors to raise its next funding round with the same valuation, although the size of the funding is unconfirmed.