Tag: paul mccartney
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
Spotify releases 17 tracks and 34 videos of Paul McCartney’s Abbey Road gig
Sir Paul McCartney is on track for his latest number-one album, and a carefully-planned promotional campaign has been playing its part. We wrote last week about plans for a livestreamed McCartney concert on YouTube, but then on...
September 17, 2018
Despite Article 13 support, Paul McCartney to play YouTube gig
Sir Paul McCartney has a new album coming out, ‘Egypt Station’, and like a growing number of artists he’s promoting it through partnerships with various streaming services. YouTube included: Sir Paul will be livestreaming...
September 6, 2018
Campaigns: PAUL McVR-TNEY – Sandbox 158
Paul McCartney has been part of the virtual reality (VR) game for a while now – a rare example of a “heritage act” who seems genuinely interested in new technologies, rather than one being advised to jump on the departing...
August 18, 2016
Sandbox 158 – Face Lift
Lead: Facebook wants more and more musicians to go native – i.e. by uploading videos directly onto their pages rather than embedding from YouTube or Vevo. With native uploads being pushed higher up the social network’s...
June 7, 2016
Paul McCartney’s manager: majors mulling fairer digital deals
Major labels have been asking managers whether they should be striking “more equitable digital deals” via external consulting groups, according to veteran manager Scott Rodger, who handles Paul McCartney and Arcade Fire...
October 30, 2015
Paul McCartney launches ‘Sound Stickers’ on messaging app Line
Paul McCartney now has more followers on Line than on Twitter and Facebook combined: 10.7m followers on Line compared to 2.3m on Twitter and 6.2m Facebook Likes. That’s one reason why McCartney’s marketing team is putting...
April 28, 2015
Revolt teams up with Jaunt for virtual reality concerts
There is still scepticism within the music industry about just how meaningful virtual reality (VR) will be for music, having been burned once already in the all-too-brief heyday of virtual world Second Life. However, the...
March 24, 2015
Now you can 3D-print your own Paul McCartney
Good news for Paul McCartney fans with 3D printers – admittedly, rather a niche demographic. The star has published an official 3D-printable figurine file on his website, using a 3D scan taken during the process of making...
March 19, 2015
PonoMusic tipped to get high-def Beatles back-catalogue
Neil Young’s PonoMusic launched its high-def music downloads store earlier this month, as its first device went on general sale. But its biggest catch, artist-wise, may be yet to come: the Beatles. Hollywood site Showbiz...
January 20, 2015
Jack White and Coldplay get into virtual reality
Jack White and virtual reality technology? Does not compute. Even so, White is one of the latest artists to be taking advantage of VR technology, following in Paul McCartney’s footsteps by working with startup Jaunt. It...
December 22, 2014