Peloton share price hit by treadmill recall and data leak
As the markets closed on Tuesday night, Peloton was worth $28.48bn. 24 hours later, it was worth $24.33bn, with $4.15bn knocked off its market cap by a day of two bad news stories for the fitness tech firm, concerning safety...
May 6, 2021
Peloton and Spotify step up their fitness workout playlists
Fitness technology is big business: Peloton’s $30.9bn market cap (at the time of writing) is proof of that, as was Google’s $2.1bn acquisition of Fitbit; Apple’s burgeoning Apple Watch business and new Apple...
March 30, 2021
Peloton acquisitions hint at moves in wearables, AI and more
What’s next for Peloton? A trio of recent acquisitions offer some strong hints. As reported by Bloomberg, Peloton has bought startups Aiqudo, Atlas Wearables and Otari in recent months. Respectively, they had developed...
March 23, 2021
Peloton gets exclusivity on three new Elvis Presley remixes
Fitness service Peloton’s partnerships with the music industry have so far focused on licensing and marketing – the latter through its ‘Artist Series’ of workouts. Now it’s testing the waters with…...
January 4, 2021
Peloton gets Beyoncé workouts, adds $1.5bn in value
Fitness firm Peloton's latest artist partnership is a biggie: Beyoncé. Who, apparently, has "been a Peloton member for several years" already. The deal focuses on Homecoming season for students at Historically Black...
November 11, 2020
Feeling Good: free report on music, fitness, wellbeing and technology
Earlier this month, Music Ally teamed up with British industry body the BPI for an online event called ‘Feeling Good’ about the intersection of music, fitness/wellbeing and technology. Now we’ve published a tie-in...
October 13, 2020
Apex Rides hopes to take on Peloton, and it’s licensing music
Where there's a startup that's gone public in a big IPO, there'll be fledgling rivals hoping to follow the same path and compete with it. Such is the case with fitness firm Peloton. One of its latest rivals is called Apex...
September 9, 2020
Common pedals into a new partnership with Peloton
Rapper Common has partnered with fitness-tech firm Peloton, becoming the latest musician to be featured in its 'Artist Series' of workout soundtracks. He's following in the footsteps of Lil Wayne, Billie Eilish, Britney...
July 29, 2020
Music Ally Report :: Q2 2020 Edition
Our main feature explores the evolution of live music, as we look towards a time when concerts are able to resume safely. What have we learned from the livestreaming boom during the Covid-19 lockdown, and what are the prospects...
July 20, 2020
Gwen Bethel Riley named as new head of music at Peloton
It's been an eventful three years for Paul DeGooyer as SVP and head of music at fitness company Peloton, to say the least. Having bought B2B music startup Neurotic Media in 2018, the following year saw Peloton sued by...
July 7, 2020
Peloton recently added music from ‘thousands’ of publishers
Fitness firm Peloton is one of the businesses for whom the Covid-19 pandemic has a silver lining, with many people unable to visit gyms and thus working out at home. The company’s latest quarterly financial results reveal...
May 7, 2020
NMPA and Peloton settle publishing lawsuit with new partnership
The US National Music Publishers Association has settled the copyright infringement lawsuit with fitness firm Peloton, which was brought last year by 14 of its publisher members. The terms have not been announced, but the...
February 28, 2020