Music Marketing’s Wellness and Fitness Drive
People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps...
November 13, 2019
Peloton plans to launch more ‘Artist Series’ exercise classes
Fitness firm Peloton published its latest quarterly financials this week, and it includes some information on the company’s music plans. “In order to amplify our commitment to music, we plan to increase the...
November 6, 2019
Peloton share-price falls by 11% on first day after IPO
We reported yesterday on Peloton’s IPO, with the company pricing its shares at $29 for a valuation of $8.1bn. How did that go once the market opened? Not so well. At the time of writing, Peloton’s market cap is...
September 27, 2019
Peloton IPO to raise $1.2bn valuing the company at $8.1bn
We reported on the key facts and figures from Peloton’s IPO filing in August, but two important numbers were missing at the time: how much the fitness company was planning to raise from going public, and at what valuation....
September 26, 2019
Peloton IPO filing reveals more details on its music costs
Peloton is still facing up to a lawsuit from a number of music publishers over music that they claim was not properly licensed by the fitness startup. Still, it’s pressing on with its plans to go public, with its official...
August 28, 2019
Publishers slam Peloton over its copyright-infringement defence
Fitness startup Peloton’s decision to respond to music publishers’ copyright-infringement lawsuit with a counter-claim alleging anti-competitive behaviour has – and you may wish to sit down for this bombshell – not...
June 27, 2019
Peloton files counter-claim against music-publishers lawsuit
Earlier this year, a group of US music-publishers sued fitness startup Peloton for copyright infringement, seeking damages of more than $150m for what they claimed was unlicensed use of some of their songs. The company...
May 1, 2019
Peloton removes exercise classes after publishers’ lawsuit
Peloton CEO John Foley has revealed that the fitness startup is removing classes featuring music cited in a recent lawsuit filed by publishers in the US. “Peloton respects the rights of all creators, including performing...
March 26, 2019
Publishers sue fitness firm Peloton for copyright infringement
Fitness startup Peloton made headlines last August when it raised a $550m funding round, valuing the company at more than $4bn. It was relevant to our interests, because music has been intrinsic to Peloton’s online exercise-bike...
March 20, 2019
Fitness firm Peloton buys B2B music startup Neurotic Media
Peloton is one of the highly-valued startups trying to apply technology to the area of fitness, with livestreamed classes that people can pedal along with at home on the company’s customised exercise-bike and app. In...
June 28, 2018