2022 has been a bit of a bumpy year for Peloton as a business, but the fitness-tech firm’s commitment to music is undimmed.
Peloton has had a rocky year or so: shares in the Fitness startup are down by 95% from their all-time high, and it’s made dramatic changes: outsourcing manufacturing, and focusing on expanding its product range and the classes that made its name.
Barry McCarthy had a reputation for straight talking when chief financial officer at Spotify, and now he’s Peloton CEO, he’s carrying on in the same vein.
Peloton CEO Barry McCarthy may be fending off activist investors, but he’s also trying to put his turnaround plan in place for the fitness tech company.
In January this year, activist investor Blackwells Capital published strong criticism of Peloton’s CEO John Foley, calling for him to resign.
The Peloton Guide is a ‘streaming media box’ with a built-in camera, which hooks up to people’s TVs and studies your movements.
It has made the veteran DJ the latest subject for some Artist Series workouts, including a 30-minute mix of classical reworkings of famous dance-music tracks.
Fitness tech and gaming are two of the exciting new partnership opportunities for music companies and artists, so imagine the excitement when they cross over.
A Tribe Called Quest are the latest partners for Peloton’s ‘Artist Series’ workouts – and this partnership comes with an interesting physical twist.
Former Spotify exec Barry McCarthy was appointed as CEO of fitness-tech firm Peloton earlier this month amid suggestions that the company may be up for sale.
It has been a difficult year for fitness-tech firm Peloton, with hardware recalls, underwhelming financial results, and a slide in the company’s market cap.
We would say fitness-tech firm Peloton is having a bad month, but if you look at its share price, it’s had a bad last year.