The wheels aren’t coming off Peloton’s business model just yet, but the fitness-tech firm has been forced on the defensive.
Tag: Peloton
Posted inNews
Peloton’s new David Bowie workouts include exclusive remixes
David Bowie is the latest artist to be featured in some Peloton workouts, with the ‘David Bowie Collection’ debuting this week.
Posted inNews
Don’t Stop Me Now – Peloton and Queen want to ride their bicycle, together
Fitness is now established as another way for artists to stretch their catalogue, messaging, and milestone events to audiences outside of social media and streaming.
Posted inNews
Peloton connected fitness subscriptions grew 87% in last year
The company’s ‘connected fitness subscriptions’ grew by 87% year-on-year to just under 2.5 million.
Posted inNews
Spotify and Peloton step up their playlists partnership
A new ‘Curated by Peloton’ shelf within Spotify’s Workout Hub will feature playlists created by Peloton instructors, based on the classes offered on its service.
Posted inMarketing
Peloton returns to Beyoncé with 72 hours of branded workouts
The new ‘Peloton x Beyoncé Artist Series’ workouts launch today, with “72 hours of powerful content, 17 classes over a three-day period with content streamed globally”
Posted inNews
Fitness tech startup Hydrow taps artists for latest funding
Hydrow is one of the growing number of ‘Peloton of…’ fitness-tech startups. In its case, it’s the ‘Peloton of rowing’, selling a rowing machine supported by online workout classes and content.
Posted inNews
Peloton cuts price of its bike after disappointing financials
The fitness tech firm was worth more than $48bn at its peak. Now it’s worth just over $30bn, with its latest financials not likely to set its market cap rising again.
Posted inNews
Spotify, Peloton and Disney launch playlist-branded classes
Fitness-tech firm Peloton launched some new workout classes this weekend, and they represent a very interesting partnership with two big hitters.
Posted inNews
Peloton launches ‘Artist Series’ workouts for the Spice Girls
We’ll tell you what you want, what you really really want. You want to pedal like billy-o until you’re a sweaty mess who can be smelt 12 miles away, to […]
Posted inNews
Peloton share price hit by treadmill recall and data leak
As the markets closed on Tuesday night, Peloton was worth $28.48bn. 24 hours later, it was worth $24.33bn, with $4.15bn knocked off its market cap by a day of two […]
Posted inNews
Peloton and Spotify step up their fitness workout playlists
Fitness technology is big business: Peloton’s $30.9bn market cap (at the time of writing) is proof of that, as was Google’s $2.1bn acquisition of Fitbit; Apple’s burgeoning Apple Watch business […]