The wheels aren’t coming off Peloton’s business model just yet, but the fitness-tech firm has been forced on the defensive.
David Bowie is the latest artist to be featured in some Peloton workouts, with the ‘David Bowie Collection’ debuting this week.
Fitness is now established as another way for artists to stretch their catalogue, messaging, and milestone events to audiences outside of social media and streaming.
The company’s ‘connected fitness subscriptions’ grew by 87% year-on-year to just under 2.5 million.
A new ‘Curated by Peloton’ shelf within Spotify’s Workout Hub will feature playlists created by Peloton instructors, based on the classes offered on its service.
The new ‘Peloton x Beyoncé Artist Series’ workouts launch today, with “72 hours of powerful content, 17 classes over a three-day period with content streamed globally”
Hydrow is one of the growing number of ‘Peloton of…’ fitness-tech startups. In its case, it’s the ‘Peloton of rowing’, selling a rowing machine supported by online workout classes and content.
The fitness tech firm was worth more than $48bn at its peak. Now it’s worth just over $30bn, with its latest financials not likely to set its market cap rising again.
Fitness-tech firm Peloton launched some new workout classes this weekend, and they represent a very interesting partnership with two big hitters.
We’ll tell you what you want, what you really really want. You want to pedal like billy-o until you’re a sweaty mess who can be smelt 12 miles away, to […]
As the markets closed on Tuesday night, Peloton was worth $28.48bn. 24 hours later, it was worth $24.33bn, with $4.15bn knocked off its market cap by a day of two […]
Fitness technology is big business: Peloton’s $30.9bn market cap (at the time of writing) is proof of that, as was Google’s $2.1bn acquisition of Fitbit; Apple’s burgeoning Apple Watch business […]