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Fitness firm Peloton buys B2B music startup Neurotic Media

Peloton is one of the highly-valued startups trying to apply technology to the area of fitness, with livestreamed classes that people can pedal along with at home on the company’s customised exercise-bike and app.

In May 2017, its last funding round ($325m) valued the company at $1.25bn, making it the latest Silicon Valley ‘unicorn’. Anyway, it’s just acquired a music startup: Neurotic Media, a B2B firm that until now has focused on white-label music-licensing for brands.

Its founder, Shachar Oren, will work with Peloton’s head of music Paul DeGooyer according to TechCrunch.