Tag: pepsi

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Pepsi and Fat Joe launch hip-hop talent contest on Triller

Triller broadcast a boxing match last weekend, albeit one between two fiftysomethings (admittedly fiftysometings Mike Tyson and Roy Jones Jr.) and its parent company Proxima is working with Snoop Dogg on a fully-fledged...
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The latest player in the lo-fi hip-hop YouTube game is… Pepsi

Sure, you may like round-the-clock streams of lo-fi hip-hop on YouTube from channels like ChilledCow and Chillhop Music, but wouldn't it be nice if their animated backgrounds were more branded? And in fact, wouldn't the...
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Pepsi India on board for Now United marketing campaign

Have you been following the latest project from management mogul Simon Fuller? It’s called Now United, and is a 14-strong pop band with members drawn from across the world: India, Brazil, Finland, Senegal and the Philippines...
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Sandbox Issue 136: Bit by Bit

Lead: BitTorrent has been a divisive platform in the music industry where indie acts have charged in but major acts have moved cautiously. We speak to Straith Schreder from BitTorrent on how the Bundle initiative works,...
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Pepsi Pass social app will include music rewards

Pepsi’s latest digital marketing initiative is an app called Pepsi Pass, released for iPhone last week. And there’s a musical tie-in. “Pepsi brings you an app that makes hanging out with your friends even more rewarding,”...
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Midemlab startups contest opens calls for entries for 2015

Reed Midem has opened the call for entries for this year’s Midemlab startups contest, which as ever will culminate in pitching and judging at the Midem conference. The difference this year, of course, being that the event...
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Midem, Pepsi and Deezer team up for ‘artist accelerator’

We’re used to the idea of accelerators as programs for startups to hone their products and businesses, but how about for artists? That’s the idea behind the Midem Artist Accelerator, announced yesterday by Reed Midem...
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Ariana Grande’s album gets amplified by MTV and Pepsi

Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week, in partnership...
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Pepsi creates its own label for World Cup album Beats of the Beautiful Game

Pepsi isn’t an official World Cup sponsor (hello, Coca-Cola) so it can’t mention the tournament by name in its marketing this summer. However, just like Coke, the company is putting music at the heart of its campaign....
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Pepsi creates its own label for World Cup album Beats of the Beautiful Game

Pepsi isn’t an official World Cup sponsor (hello, Coca-Cola) so it can’t mention the tournament by name in its marketing this summer.
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Pepsi Tweet promotion lights up Times Square

Pepsi brand ambassador Nicki Minaj played the Roseland Ballroom in New York last night, in a gig that was streamed live as part of the soft drink brand’s Live For Now global ad campaign.
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Sandbox issue sixty two: Fizzy rascals: soft drinks get sweet for digital music

Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their music strategies.