Tag: personalisation

Canadian startup Lucid has launched its first music app, called Vibe. The app “draws upon cognitive science, music theory, and artificial intelligence to develop a personalised profile for each user” before offering...

Marketing used to be based around demographic categories or social archetypes, but the more marketers and digital platforms know about you, the more personalised they can become in terms of both messaging and products. There...

Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s...

Users firing up Spotify’s mobile and tablet apps will be noticing a change this week: a new section at the top of the home screen greeting them with ‘Good morning / afternoon / evening’ depending on the time of day....

There are many studies on adoption of smart speakers and which companies are dominating the market – with research firm Canalys forecasting that more than 200m devices will be sold this year globally. However, other studies...

Unfortunately only people within the UK can watch Instagramification, a new pilot documentary by British public-service broadcaster the BBC about “the good, the bad and the ugly of the world’s fastest growing social...

Kobalt subsidiary AWAL has published a Year in Review microsite that draws out music trends from 2016 based on data harvested from streaming services like Spotify and Apple Music. The site presents the top tracks of 2016...

In an interview with Music Ally earlier this year, Spotify’s Matt Ogle alluded to plans for more personalised playlists in the wake of Discover Weekly.

UK broadcaster the BBC has launched a new app, BBC+, with the emphasis firmly on personalisation. The app gets people to choose topics they’re interested in, then serves up news and content from across its network.