Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU
Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s...
March 19, 2020
Spotify adds more personalisation to its mobile home screen
Users firing up Spotify’s mobile and tablet apps will be noticing a change this week: a new section at the top of the home screen greeting them with ‘Good morning / afternoon / evening’ depending on the time of day....
March 10, 2020
Americans not entirely sold on smart-speaker personalisation
There are many studies on adoption of smart speakers and which companies are dominating the market – with research firm Canalys forecasting that more than 200m devices will be sold this year globally. However, other studies...
November 25, 2019
BBC’s Instagramification is a ‘personalised, data-driven documentary’
Unfortunately only people within the UK can watch Instagramification, a new pilot documentary by British public-service broadcaster the BBC about “the good, the bad and the ugly of the world’s fastest growing social...
August 6, 2019
AWAL digs into 2016 streaming data for end-of-year review
Kobalt subsidiary AWAL has published a Year in Review microsite that draws out music trends from 2016 based on data harvested from streaming services like Spotify and Apple Music. The site presents the top tracks of 2016...
January 26, 2017
Spotify Release Radar playlist follows Discover Weekly
In an interview with Music Ally earlier this year, Spotify’s Matt Ogle alluded to plans for more personalised playlists in the wake of Discover Weekly.
August 8, 2016