T-Series tipped to overtake PewDiePie for YouTube subscribers
We’ve been covering the rapid growth of Indian music firm T-Series’ YouTube channels (in terms of their subscribers) in recent months. Now the company’s main channel could be set to dethrone the biggest YouTube star...
August 31, 2018
Some big YouTubers may be seeing a decline in views
Business Insider has been mining some stats for some of the most well-known YouTubers, and has identified a decline in their monthly views during 2017. PewDiePie, Zoella and DanTDM all saw their monthly views fall in the...
January 3, 2018
PewDiePie loses YouTube Red deal over anti-semitic videos
YouTube’s biggest star continues to have a very-public meltdown, in what’s looking like a deliberate (if possibly subconscious) act of self-sabotage. Felix ‘PewDiePie’ Kjellberg has been dropped by Disney after...
February 15, 2017
PewDiePie threatens to quit YouTube over subscriber reach
The controversy around the way YouTube’s channel-subscription system works that we reported on last week has continued to simmer. Now the platform’s biggest star, Felix ‘PewDiePie’ Kjellberg, is threatening to delete...
December 7, 2016
YouTube stars worried about possible subscriber shenanigans
There’s a rumpus blowing up among the YouTuber community that could be just as relevant to musicians on the platform. It revolves around several popular creators complaining that their videos are not being served up to...
December 7, 2016
Maker Studios layoffs confirmed
More fuel to the “Is YouTube a terrible thing and actually an unsustainable business?” debate that the music industry is currently tying itself in knots over.
August 1, 2016
YouTube star PewDiePie made $8.6m in 2015
Gamer Felix ‘PewDiePie’ Kjellberg may not be the biggest star on YouTube any more – that’s now a five year-old toy reviewer called Ryan – but he’s likely the highest earning YouTuber.
July 28, 2016
PewDiePie forms ‘Avengers-like talent squad’ for YouTube
There’s a history of stars being given their own sub-brands by entertainment companies to keep them sweet. The music industry is familiar with the concept of vanity labels, for example, while in the TV world it’s not...
January 14, 2016
YouTube Red subscription service will come with music
YouTube has confirmed the details for its general subscription service, YouTube Red, which launches in the US later this month before rolling out globally. It will cost $9.99 a month, with subscribers able to watch YouTube...
October 22, 2015
Why YouTube is the new subculture for kids
A blog post by industry consultant Mark Mulligan was being widely shared this weekend, for its neat encapsulation of why children flock to YouTube personalities like PewDiePie whose appeal escapes their parents. In fact,...
September 21, 2015
PewDiePie is first YouTube channel to reach 10bn views
Gamer PewDiePie may no longer be the most popular channel on YouTube on a monthly basis, but he’s just become its first to reach 10bn all-time video views. Tubefilter has been running the number and associated data through...
September 8, 2015