77% of Facebook video views include music, claims Pex
Earlier this month, we reported on startup Pex's latest analysis of videos on YouTube, including its claim that music accounted for 5% of the total content on YouTube in 2019, but 22% of the views. Now Pex has published...
August 13, 2020
Pex claims music was 22% of total YouTube views in 2019
Startup Pex has spent the last year scanning YouTube (among other platforms) and analysing the videos that are being uploaded and watched. Now it has published a report with its findings. It includes the estimate that...
August 5, 2020
Pex dubs Cardi B the ‘Queen of Quarantine’ on Instagram
Music and video analytics company Pex has been looking at the most popular videos and GIFs across Instagram, Twitter and Giphy for March. One of the big winners is Cardi B, whose video views on Instagram have surged in recent...
April 2, 2020
Music Ally Startup Files: Pex sees big music potential in UGC
For the last few years, LA-based startup Pex has been quietly scanning, fingerprinting and indexing every single piece of audio and video uploaded to open, public-facing platforms. It has accrued a whopping database of 20...
March 24, 2020
Analytics startup Pex buys remix-clearance firm Dubset
We’ve been following startup Pex with interest, as it has built a database of music whose usage it can track on YouTube, Instagram, TikTok and even podcasts for its rightsholder clients. Now the company has made an...
March 6, 2020
Startup Pex can now scan Apple Podcasts for music clips
Pex isn’t a startup we’ve written much about for Music Ally thus far, but it’s one of the more interesting companies in the current music ecosystem – not just because of what it’s doing now, but for how its technology...
October 25, 2019
Data firm Pex attempts to track music usage on YouTube
Video and music search engine Pex has weighed in to the value-gap debate, with new data based on its indexing of more than 6.1bn videos and songs on YouTube and other platforms. The aim of its latest study was to understand...
November 3, 2017