Tag: philippines

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OPM music from the Philippines has passed 10bn Spotify streams

An interview with Gautam Talwar, Spotify’s new managing director for south-east Asia, has yielded some interesting stats about the popularity of ‘OPM’ music from the Philippines. OPM? That’s ‘original Pilipino music’...
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Country Profile – Philippines 2019

The Philippines, like many individual markets in Southeast Asia, is something of an enigma as far as the Western music industry is concerned. However, a promising digital market is being fueled by a young population
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Chartmetric explores the ‘trigger cities’ of south-east Asia

Earlier this year we wrote about music-analytics firm Chartmetrics’ theory of ‘trigger cities’ capable of propelling tracks to become global hits. Now the company has published a second in its series of blog posts focusing...
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Spotify debuts OPM love-song covers campaign in the Philippines

OPM stands for Original Pilipino Music – pop songs from the Philippines stretching back several decades. A popular genre on Spotify: in fact, OPM will soon cross the milestone of 10bn streams, according to the company....
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Country Profile – Philippines 2018

The Philippines is a digital contradiction – social media use is rife but that’s on the backbone of poor digital infrastructure while music-streaming usage is on a par with Sweden yet per-capita music income is low. But...
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Latest Heard Well album tops iTunes charts in south-east Asia

Compilations label Heard Well is topping the charts in south-east Asia with its latest release ‘Litunes’. As with its other albums, this one is curated by an online influencer. Or rather, a pair of them: brother-and-sister...
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Country Profile – The Philippines 2015