Country Profile – Philippines 2021
The Philippines is outside the world’s top 40 markets for recorded music. But Filipinos’ incredible appetite for streaming is making it a very important market for new music.
September 14, 2021
OPM music from the Philippines has passed 10bn Spotify streams
An interview with Gautam Talwar, Spotify’s new managing director for south-east Asia, has yielded some interesting stats about the popularity of ‘OPM’ music from the Philippines. OPM? That’s ‘original Pilipino music’...
October 4, 2019
Country Profile – Philippines 2019
The Philippines, like many individual markets in Southeast Asia, is something of an enigma as far as the Western music industry is concerned. However, a promising digital market is being fueled by a young population
August 1, 2019
Chartmetric explores the ‘trigger cities’ of south-east Asia
Earlier this year we wrote about music-analytics firm Chartmetrics’ theory of ‘trigger cities’ capable of propelling tracks to become global hits. Now the company has published a second in its series of blog posts focusing...
June 25, 2019
Spotify debuts OPM love-song covers campaign in the Philippines
OPM stands for Original Pilipino Music – pop songs from the Philippines stretching back several decades. A popular genre on Spotify: in fact, OPM will soon cross the milestone of 10bn streams, according to the company....
February 5, 2019
Country Profile – Philippines 2018
The Philippines is a digital contradiction – social media use is rife but that’s on the backbone of poor digital infrastructure while music-streaming usage is on a par with Sweden yet per-capita music income is low. But...
July 18, 2018
Latest Heard Well album tops iTunes charts in south-east Asia
Compilations label Heard Well is topping the charts in south-east Asia with its latest release ‘Litunes’. As with its other albums, this one is curated by an online influencer. Or rather, a pair of them: brother-and-sister...
August 8, 2017