Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive
Lead: Wellness and health have never been more culturally central than now – which is clearly a good thing. And within this, music is playing its part as acts soundtrack meditation apps and playlists power gym workouts....
November 13, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019
Music analytics in 2018: ‘Data will tell you what’s hot, but not what is good’
Tied to the publication of the new report from British industry bodies ERA and BPI (Magic Numbers: How Can Data & Analytics Really Help The Music Industry?) and written by Music Ally, an afternoon of presentations and panel...
July 10, 2018
Facebook strikes more deals focusing on independent labels
Facebook announced its latest set of music-licensing deals on Friday, with independent labels the latest frontier for its (currently) UGC-focused efforts. Beggars Group, PIAS and Ingrooves were the latest partners, as...
April 23, 2018
A&R in the digital age: ‘Learn with your artist and be open to admitting your mistakes’
In a world of streaming, social networks and the ability for any artist to get their music up on digital platforms, how is the role of the label A&R evolving? A panel at AIM’s Indie-Con conference in London today addressed...
February 8, 2018
Streaming’s indie opportunities: ‘Niche on a global basis isn’t small…’
With yesterday's IFPI Global Music Report and its press conference featuring Universal Music, Sony Music and Warner Music, we know that major labels are happy with the evolution of music-streaming. But what about independent...
April 26, 2017
IFPI Norway head: “YouTube is not doing anything wrong: the legislation is wrong.”
Music Ally’s second conference session at the by:Larm festival this morning saw IFPI Norway boss Marte Thorsby joined by ReedSmith partner Gregor Pryor and PIAS director of streaming strategy Justin Barker. In a panel...
March 2, 2017
BPI launches ‘Innovation Hub’ to link music and tech
British music body the BPI is trying a new initiative to get music and tech companies in the same room – talking, not arguing. Its new ‘Innovation Hub’ will involve quarterly events with presentations and networking....
November 21, 2016
Metadata management startup Beatroot raises £125k
UK-based music metadata startup Beatroot is preparing to launch out of beta, after raising £125k of funding from Creative England. The company’s platform soft-launched in late 2014, aimed at labels, publishers and production...
November 9, 2016
Brand Aid Part 2 – Sandbox 160
In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
August 9, 2016
Indie veterans talk YouTube, freemium streaming and emerging markets
The impact of freemium streaming services and YouTube led a discussion between a trio of independent label executives at Midem yesterday, who debated challenges currently faced by their sector. YouTube is both “fantastic...
June 8, 2015
Streaming ahead of downloads for PIAS in 24 countries
PIAS commercial operations manager James Howdle has been sharing some stats on the growth of streaming for his company, noting that streaming revenues have now overtaken downloads in 24 markets for PIAS – including France,...
February 27, 2015