Posted inNews

Campaigns :: 5th May 2021

I Found That Evanescence Rare: band gamify pre-saves  Pre-save and follow-to-win competitions are ten a penny these days. Even though they are now very much a marketing failsafe, it does not follow that the basic idea has to be abandoned as a cliché. There is still space to experiment within the pre-save parameters.  Building up […]

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Posted inSandbox

Sandbox Issue 254: The Rise of Music Podcasts

Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music for them that is holding back their creative potential. Yet beyond that knotty problem, the sector is still an […]

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Posted inSandbox

Sandbox Issue 244: How to Make a Big Artist Comeback

Lead: Don’t call it a comeback. Actually, DO call it a comeback. Fans today not only expect all the music in the world to be instantly available, they also expect every pop star to be available at all times. But musicians need to step away from the limelight and off the promotional treadmill every now […]

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