Tag: plan b

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Campaign Focus: Plan B – iLL Manors

Plan B’s album release of iLL Manors used multiple interesting digital marketing techniques so we decided to dive deeper to dissect the whole campaign and also speak to Jack Melhuish, director of marketing at Atlantic about...
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Plan B calls for grafitti suggestions on Twitter

The latest element in Atlantic Records UK's campaign for the new Plan B album is Twitter grafitti. Specifically, fans are being asked to tweet their 'thoughts on the current state of Britain' using the hashtag #illmanors.
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Plan B to get LoveLive livestream on YouTube

Live music startup LoveLive is working with YouTube and Atlantic Records on a livestream for Plan B next Monday (23 July). The gig will happen in South London, with a multi-angle stream available worldwide...
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Sandbox issue sixty four: Little Monsters Mash

Lady Gaga has now opened Little Monsters, her own social network, to all comers. It exists in its own orbit with no loop back to her other social media pages and keeps the sales messages to a minimum.
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Plan B fans tweeting to get exclusive streaming tracks

From Friday 6 July, fans tweeting the hashtag #illmanorsalbum get an automated reply from a dedicated @illmanorsalbum account with a link to listen to the album on Plan B's SoundCloud page.
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Sandbox issue 56: mobile conflict – apps vs web

Lead: Mobile conflict: apps vs. Web – We examine the need of artist apps verses mobile artist websites. Campaigns: featuring this fortnight’s activity from Fibes, Oh Fibes!, Nero, Spotify and Justin Bieber. Campaign focus:...
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Atlantic UK backs up Plan B’s Ill Manors video

Artist Plan B is in the news this week, having delivered a hard-hitting speech on British youth at the TED conference last weekend, and releasing his new video Ill Manors on YouTube, which is based on the London riots
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New Google+ profiles for Ed Sheeran, Plan B and Lykke Li

Atlantic Records UK has been busy creating "new-fangled Google+ profiles" for some of its key artists, according to a tweet from the label's Roz Mansfield.
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Sandbox issue fourteen:: Cloud campaigns

- Cloud Campaigns - Campaign Focus: Plan B - Training: Rootmusic - Tools: MATIvision - Music charts