Spotify talks playlists, skip rates and NF’s Nordic-fuelled success (#SlushMusic)
“I would once and for all like to kill the myth that it’s just about something called skip rate.” Spotify’s Nordic head of shows and editorial Daniel Breitholtz was keen to make something clear in his speech at...
November 29, 2017
Courtney Barnett and Kurt Vile launch ‘mixtape exchange’
We’re big fans of the recent album by Courtney Barnett and Kurt Vile, and we’re also impressed by the inventive Spotify-fuelled marketing campaign around it. So is Spotify: the streaming service has featured the campaign...
November 22, 2017
Spotify correcting data glitch that saw label playlists’ follower counts fall
A technical error has led to a sharp drop in the follower counts for a number of Spotify playlists, but the streaming service says it is working to correct the problem. Several labels have contacted Music Ally this week...
November 9, 2017
Pandora taps its curators for 250+ ‘featured playlists’
As a free radio-style streaming service, Pandora has always been focused on ‘stations’ rather than playlists. But now with its premium tiers, the company is starting to follow its rivals in that space by curating playlists...
October 31, 2017
Why the Release Radar playlist is Spotify’s secret weapon
How to get songs onto popular Spotify playlists like New Music Friday and RapCaviar is a hot topic for labels in 2017. But it seems that they're all being outperformed in terms of streams by a playlist that can't be pitched...
October 26, 2017
Spotify launches ‘Rise’ programme for emerging artists
A few years ago, Spotify had an initiative called ‘Spotlight’ which picked out its new acts to watch, promoting them in its local markets. Hozier, Tove Lo and Jack Garratt were among the beneficiaries. But Spotlight...
October 23, 2017
Spotify launches new playlist-pitching system for labels
Spotify has moved to formalise the process by which major and independent labels pitch for slots in the Browse section of its service, with a quota-based system applying to global and local playlists. The move comes after...
October 17, 2017
Pitch perfect: the trends around pitching to Spotify and Apple Music playlists
In 2017, pitching tracks to the in-house playlisters at Spotify, Apple Music and other music-streaming services is an important cog in labels’ marketing campaigns. But it’s also a discipline with plenty of mystery around...
October 11, 2017
SoundCloud now shows creators who’s playlisting their tracks
Traditionally, individual tracks have been the important unit on SoundCloud, with the streaming service’s discovery dynamic being mainly about following the right people to surface the best tracks into your feed. However,...
October 5, 2017
Producer Youth talks tech: ‘The best AI you can have is your imagination’
Finding success initially with Killing Joke in the 1970s, Youth (or, as per his passport, Martin Glover) has produced a dizzying array of acts over the years. Notable clients include The Verve and Take That, with his remix...
October 3, 2017
Spotify Your Time Capsule playlist could be a catalogue booster
Spotify has launched a new personalised playlist, Your Time Capsule, which follows in the footsteps of Discover Weekly and Release Radar - or more specifically, the Your Summer Rewind playlist that launched recently. Your...
September 29, 2017
Spotify expands playlist-video feature with Sam Smith
We’ve been writing about Spotify’s addition of video to playlists like RapCaviar in the US. Now the streaming service is expanding the feature globally, with Sam Smith acting as the guinea pig. Smith made his comeback...
September 11, 2017