Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus
Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...
November 14, 2018
Spotify gets a dedicated ‘Gaming’ category
From Spotify partnering with Sony PlayStation to industry sites discussing seemingly sky-high per-stream payouts on Microsoft Groove, the crossover between games and music-streaming is a real thing.
August 15, 2016
Spotify PlayStation partnership has generated 5bn streams
It’s a year since Spotify launched its service for Sony’s PS3 and PS4 consoles as PlayStation Music. On Friday, the streaming service said the partnership has generated more than 5bn streams so far. That averages out...
April 18, 2016
Sony working on multiplayer music game with Avicii
Dance star Avicii’s latest digital venture is a console game produced in partnership with Sony. It’s called Vector, and Sony is describing it as “a multiplayer music game, offering a seamless fusion between gameplay,...
October 28, 2015
Spotify sets sights on ‘close to 100m’ users by Christmas
News that Spotify is aiming to be nudging 100m active users by the end of 2015 shouldn’t come as a massive surprise. The streaming service reached 50m by early November 2014, then 75m by early June 2015. If that growth...
September 30, 2015
Spotify reaches 5m downloads for PlayStation partnership
Plenty of Spotify news today: the company announced its latest mini-milestone yesterday. Its PlayStation Music app has now been downloaded more than 5m times by Sony-powered gamers, which Spotify reckons makes it “the quickest...
June 18, 2015
1.5m PlayStation owners activate Spotify on day one
The new Spotify-powered PlayStation Music service launched on Monday for Sony’s PS3 and PS4 consoles, as well as Xperia smartphones and tablets. So how did it do? “AMAZING: @Spotify was installed on more than 1.5 MILLION...
April 2, 2015
Can Sony / Spotify finally make streaming music a success on consoles?
Sony’s decision to can its Music Unlimited streaming service in favour of an exclusive deal with Spotify is a feather in the cap for the latter company, but their big challenge remains proving that games consoles can ever...
January 29, 2015
Ghostly artists hold a Twitch lifestream for Hohokum album launch
Have you heard of Hohokum? It’s a really interesting project: a PlayStation 3, 4 and Vita game from independent developer Honeyslug with a strong musical tie-in. Its soundtrack is provided by indie label Ghostly International,...
August 19, 2014
Music games developer Harmonix aims to Kickstart Amplitude sequel
Harmonix is best known for its work on the Guitar Hero, Rock Band and Dance Central console games, but its 2003 release Amplitude was also a cult hit on the PlayStation 2. Now Harmonix is turning to the online crowd to fund...
July 7, 2014
PlayStation 4 confirmed for November launchSony has announced the launch dates for its PlayStation 4 console
Sony has announced the launch dates for its PlayStation 4 console. Sony is also undercutting its rival on price, since PS4 will cost $399, £349 and €399. Music Unlimited, Sony’s cloud/streaming music service...
August 22, 2013