As the company behind Pokémon Go, developer Niantic is one of the biggest success stories in making augmented reality technology mainstream.
Tag: pokemon go
Posted inNews
Ed Sheeran’s latest partnership is with mobile game Pokémon Go
Squirtle is a Water-type Pokémon, and apparently Sheeran “always chooses the Water-type Pokémon as his first partner when he starts a Pokémon RPG”.
Posted inReports
REPORT 410: AR SPECIAL–MUSIC’S AUGMENTED FUTURE
Lead: Take an in-depth look into the world of AR and ask if this is finally the time for a technology that has been knocking on the door for some time now to finally take off in a meaningful way. Beyond Music: Try these brilliant non-music apps to explore the current state of AR and […]
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Posted inNews
Don’t worry Rihanna, the Pokémon Go hype may be easing
Hats off to Rihanna for coming out with the best music-related quote about Pokémon Go so far. “I don’t want to see you catching any Pokémons up in this bitch,” she told the crowd at one of her recent gigs, after a similar warning about texting during the show.
Posted inNews
Pokemon Go has doubled Nintendo’s value to $42.5bn
Is hunting Pokemon in the (augmented) real world a fad? It’s still too early to tell, but the release of mobile game Pokemon Go has had a startling effect on Nintendo’s share price.
Posted inNews
Landmrk wants music to capitalise on Pokemon Go fever
As millions of mobile gamers wander the streets catching Drowzees and Pidgeottos in Pokemon Go – or, just as likely, standing on the streets grumbling about the game’s servers having crashed again under the weight of demand – thoughts are turning to the potential impact on other industries. Music included.
Posted inMarketing, Startups
Amid Pokemon Go fever, Landmrk is an AR tool for music
As the world and its aunt go doolally over mobile game Pokemon Go, it’s tempting to wonder whether there’s an equivalent for music.
Actually, we already have one – and it’s been around for a while before Nintendo and Niantic’s location-based augmented reality (AR) game became a craze this month.
It’s called Landmrk, it’s the work of a team based in the UK, and it’s already been used for Alt-J and Keith Richards to, in the startup’s words, “place digital content, in real-time into physical locations anywhere in the world”.
Posted inNews
Pokemon Go popularity starts sparking music/AR ideas
Nintendo’s Pokemon Go mobile game continues to be a craze, with the latest estimate suggesting it had 21 million daily active users in the US on Monday.
Posted inNews
Pokemon Go is a bona-fide craze – and a privacy headache
We’re not sure how many music-industry folk are hunting down virtual Pokemon in the streets around them, but the runaway success of Nintendo’s AR/location-based mobile game Pokemon Go this week is worth following.
Posted inNews
Pokemon Go game may be bigger than Twitter and Tinder in US
Nintendo has taken its time getting involved in mobile gaming, but based on recent days, it could have a massive hit on its hands with the Pokemon Go game. It’s a location-based, augmented-reality take on its famous creature-collecting franchise that sees players catching Pokemon in the real world around them, while snapping pictures of the digital beats in situ wherever they find them.