Tag: Poland
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Music marketing focus: Russia and Eastern Europe

Avatar photo by Stuart Dredge

The final day of Music Ally’s Sandbox Summit Global online conference last week started with a session exploring trends in Russia and Eastern Europe.

Vladimir Yurchenko, international marketing manager at Warner Music Group, talked about Russia, noting that it is one of the five fastest growing music markets in the world.

“Right now, we are the sixteenth market overall,” he said, referring to the IFPI’s global rankings. “But seeing how fast we are growing it could be a top 10 market in four or even three years. And this growth happened because of streaming, first and foremost.”

Yurchenko said that 78% of the 146.7 million Russian population have mobile internet access, and while fewer than 10% have premium music streaming subscriptions, that is growing fast. “The potential for growth is really huge.”

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Keychange movement expands in Poland with events this week

Avatar photo by Stuart Dredge

The Keychange initiative pressing for gender equality in the music industry – including on its live stages – has a new frontier this week.

Poland has become an official partner for the movement, and tomorrow will see an event co-hosted by Key Change and festival organiser Spring Break to introduce its first two ambassadors in Poland: Avtomat and Karolina Czarnecka.

The campaign is timely. “We have witnessed the dangerous politicization of gender in Poland this year with the President inciting hate speech as part of his reelection campaign,” said Magdalena Jensen, co-founder and managing partner at Chimes Agency, who’s planning this year’s Keychange training.

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Music’s global evolution: K-Pop, China, and Eastern Europe

Avatar photo by Stuart Dredge

The second morning at this year’s NY:LON Connect conference focused on ‘emerging international and influential markets’. Three territories in particular: South Korea, China, and Russia / Eastern Europe.

The track began with a keynote from Sun Lee, YouTube’s head of music content partnerships and subscriptions for Korea and Greater China. Lee was interviewed by Billboard K-Pop and Pop correspondent Tamar Herman.

“In 2018 it was the sixth largest market in the world, just five years ago it was tenth. You can imagine how quickly the Korean music market has grown,” said Lee, who added that thanks to K-Pop’s global popularity, exports are 37 times bigger than imports for South Korea’s music industry, with Japan and China the top markets in the former case.