Polydor launches a #MadLoveTrain TikTok challenge for Mabel
The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...
June 13, 2019
Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics
Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers...
February 7, 2019
Years & Years preview new album with Facebook Camera effects
The latest element in artist Years & Years’ campaign for their new album ‘Palo Santo’ is a set of augmented-reality ‘effects’ for Facebook’s Camera feature. Fans using the camera to record video selfies can...
July 4, 2018
Years & Years get their own ‘cryptocurrency’ for fans
No, British band Years & Years aren’t minting their own cryptocurrency or trying to make millions from an initial coin offering (ICO). But the latest plank in the marketing campaign for their new album ‘Palo Santo’...
May 22, 2018
Palo Santo Messenger bot kicks off Years & Years album campaign
What is Palo Santo? It’s a fictional city where androids and humans live side-by-side, of course. But don’t worry if you didn’t know that: this is only just being revealed, bit-by-bit, to fans of British band Years...
March 6, 2018
Messaging, bots and AI’s music evolution in 2017 (#midem)
Hundreds of thousands of music fans are already interacting with their favourite artists through bots on messaging apps like Facebook Messenger. So how might this trend develop in 2017 and beyond? A panel at Midem today...
June 8, 2017
BPI to hold artificial intelligence and music event
The BPI has announced the details of its next BPI Insight Sessions event, which will focus on artificial intelligence (AI) technology and its likely impact on the music industry. Chaired by Music Ally CEO Paul Brindley, the...
November 9, 2016
Ellie Goulding: ‘On My Mind’ single withheld from YouTube and SoundCloud
It's a big day for fans of Ellie Goulding: pre-orders for her new album have gone live, and her latest single 'On My Mind' is making its debut on radio, streaming services and download stores. There are two prominent places...
September 17, 2015
Sandbox 138 – Hook Up: Dating apps and music
Lead: Music is no longer acting coyly around dating apps and has fully charged into that world as a marketing channel. We look at who the most adventurous have been here and also explain where these relationships can turn...
July 29, 2015
Take That sign month-long exclusive with Google Play
2015 is going to be the year of exclusivity in the streaming market, with big artists playing streaming services off against one another for first dibs on their new albums. Take That are getting in early though: their new...
November 30, 2014
New hires for LoveLive and Believe Digital
New hires for LoveLive and Believe Digital.
October 26, 2012