Glass Animals created a music video with fans’ head-scans
Back in May, we wrote about an inventive digital marketing campaign for the band Glass Animals, letting fans poke around a virtual computer desktop and create stuff with their assets. Now label Polydor's ongoing campaign...
August 14, 2020
Virtual re-Ellie-ty: Ellie Goulding makes XR music videos
British artist Ellie Goulding has a pair of new videos out for her new tracks 'Brightest Blue' and 'New Heights'. They're the result of a partnership between label Polydor and Vevo for the latter's 'Official Live Performance'...
July 22, 2020
The 1975’s new video was teased with a fictional digital detox
“Begin your own journey and find yourself in our stunning retreat. Mindshower digital detox puts you back in control. RECONNECT. RECHARGE. REJUVENATE.” No, one of the daleks from Doctor Who hasn’t suddenly got on the...
February 20, 2020
Polydor launches a #MadLoveTrain TikTok challenge for Mabel
The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...
June 13, 2019
Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics
Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers...
February 7, 2019
Years & Years preview new album with Facebook Camera effects
The latest element in artist Years & Years’ campaign for their new album ‘Palo Santo’ is a set of augmented-reality ‘effects’ for Facebook’s Camera feature. Fans using the camera to record video selfies can...
July 4, 2018
Years & Years get their own ‘cryptocurrency’ for fans
No, British band Years & Years aren’t minting their own cryptocurrency or trying to make millions from an initial coin offering (ICO). But the latest plank in the marketing campaign for their new album ‘Palo Santo’...
May 22, 2018
Palo Santo Messenger bot kicks off Years & Years album campaign
What is Palo Santo? It’s a fictional city where androids and humans live side-by-side, of course. But don’t worry if you didn’t know that: this is only just being revealed, bit-by-bit, to fans of British band Years...
March 6, 2018
Messaging, bots and AI’s music evolution in 2017 (#midem)
Hundreds of thousands of music fans are already interacting with their favourite artists through bots on messaging apps like Facebook Messenger. So how might this trend develop in 2017 and beyond? A panel at Midem today...
June 8, 2017
BPI to hold artificial intelligence and music event
The BPI has announced the details of its next BPI Insight Sessions event, which will focus on artificial intelligence (AI) technology and its likely impact on the music industry. Chaired by Music Ally CEO Paul Brindley, the...
November 9, 2016
Ellie Goulding: ‘On My Mind’ single withheld from YouTube and SoundCloud
It's a big day for fans of Ellie Goulding: pre-orders for her new album have gone live, and her latest single 'On My Mind' is making its debut on radio, streaming services and download stores. There are two prominent places...
September 17, 2015