Tag: post malone

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Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...
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Post Malone gets a ‘dual-phone’ music video on Spotify

As Drake never sang: you used to call me on my cell phone, late night when you need my… cell phone too, to watch the new video from Post Malone. Yes, fans will need two phones to watch the latter artist’s new video, which...
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Billie Eilish wins big in Apple awards and Spotify 2019 stats

What we need, said almost nobody in the music industry, are a few more awards ceremonies. But now we have two, from the world’s biggest subscription music-streaming services. Spotify’s first awards will take place...
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US on-demand audio streams up 45% year-on-year in 2018 so far

Nielsen has published its annual mid-year report for the US music market, and while the trends it shows are unsurprising, they will nonetheless be encouraging for a market still celebrating the strong growth (in both consumption...
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YouTube takes action against misleading ’loop videos’

Post Malone’s ‘Rockstar’ has been a big hit on much every streaming platform, so it would be inaccurate to say that its infamous ‘loop video’ on YouTube was the sole reason for its success. The video of the song’s...