Posted inNews

How can you get press coverage for your music/tech startup?

Like any industry, music has its own set of trade publications and websites that are pored over by executives and staff in the labels, publishers and collecting societies. Meanwhile, there’s also a thriving technology industry media covering startups of all kinds, music/tech included.

Getting featured by key media, from news stories and founder profiles to bigger features about the technology or trend that you’re working within, can be really useful in building your credibility with the music industry – or simply putting you on the radar of the innovation teams working within labels.

In this video, Stuart Dredge, editor at Music Ally, gives a journalist’s perspective on what makes a startup interesting.

Posted inSandbox

Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions – one factor behind its reported overtaking of paying Spotify users in the US – the stakes have […]

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