I Found That Evanescence Rare: band gamify pre-saves Pre-save and follow-to-win competitions are ten a penny these days. Even though they are now very much a marketing failsafe, it does not follow that the basic idea has to be abandoned as a cliché. There is still space to experiment within the pre-save parameters. Building up […]
There’s a privacy controversy a-brewing around ‘pre-saves’ of albums on Spotify, although what some journalists writing about the story are missing is that pre-saves isn’t actually a native feature for […]
Taylor Swift’s new album ‘Lover’ isn’t out until 23 August, but it’s already setting records on Apple Music. The album is now the ‘most pre-added album by a female artist […]
Music-marketing startup Feature.fm has a new, well, feature. It’s called ‘Action Pages’, and it’s designed to help labels and artists reward fans for their activities within streaming services Spotify and Apple Music (initially: more will be added in the future).
Music-marketing firm Feature.fm has a new tool called ‘Ultimate Pre-Save’, which will help artists and labels run pre-save campaigns for their new albums on streaming services. And yes, that’s plural services: at launch, the tool supports Spotify, Apple Music and Deezer.
The company is hoping to make it easier for labels to run these kinds of campaigns: the first pre-save used an in-house tool built by Kobalt, while Apple has recently launched its own ‘Pre-Add’ feature as part of its platform.
Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone finding themselves lost again in the tumult. We look at what needs to be done […]
Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail of consumption data delivered back to artists has to keep evolving. Competition here is clearly good as all […]
The ability for fans to ‘pre-save’ an album on Spotify has become an increasingly-common marketing tactic since Kobalt pioneered the idea last year with Laura Marling.
Now independent label Domino Records is trying something a bit different with the idea: its pre-save campaign for Franz Ferdinand’s new album is structured as a “fan club”.
“Subscribe to go behind the scenes on the making of our new album ahead of its February 9 release,” explain the band on their Always Ascending Fan Club website. “Curated by the band, you’ll get exclusive photos, videos, lyrics and insights, plus every track from Always Ascending saved to your Spotify library as soon as it’s released.”
Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily on Spotify – where marketers want to ensure albums are not lost in the […]
