Tag: promotion

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Snakes on a plain

To promote their debut album next month, Frank Carter & The Rattlesnakes have built their own version of the Snake game (familiar to everyone who had a Nokia handset 16 years ago – big shout out to the 3310 Massive).
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Taylor Swift heading for 1m first-week US sales

Taylor Swift’s ’1989’ is shaping up as one of the pivotal albums of 2014, amid the ongoing panic over falling download sales within the industry. Billboard has the latest dispatch from the US, where ‘1989’ is now...
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Shakira promotes new toy range with a web series

Shakira’s latest commercial endeavour is a line of six toys and baby items with Fisher-Price, from a musical bouncer to alphabet blocks. The accompanying marketing campaign has an interesting digital element though: a web...
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Google Play Music gets extended trial with Samsung in Latin America

Google and Samsung are working together in Latin America on a promotion for the Google Play Music All Access streaming service. Starting in Brazil, anyone who buys Samsung’s Galaxy S4 or S5 smartphones or its Galaxy...
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WiMP CFO steps up to parent company, including RADR Music News

On the face of it, Christopher Hart’s promotion from chief financial officer of streaming service WiMP to a similar role at its parent company Aspiro is a standard internal promotion story. However, the reference in...
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Apple starts promoting Beats Music to new iOS users

We’ll have to wait a while for news on how Apple plans to develop Beats Music as a service, but post-acquisition, the company is already ramping up promotion of its iOS app. 9 to 5 Mac noticed yesterday that Apple now...
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Facebook augmenting its ads with users’ web browsing data

Facebook has announced some new tools for marketers buying ads on its platform, although they may be controversial for some users. “Today, we learn about your interests primarily from the things you do on Facebook,...
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Led Zeppelin remastered albums promoted by WMG’s PlaylistMe team

What seems like the umpteenth round of Led Zeppelin remasters are live and loud this month, including homepage promotion on Spotify for a playlist of the new deluxe editions of the band’s first three albums (ahem, complete...
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Spotify launches ‘Super Summer of Music’ promotion as US price war heats up

Last week, Beats Music chopped the price of an annual subscription from $119.88 to $99.99 in the US. Now Spotify has launched its own cut-price promotion, called ‘Super Summer of Music’. It’s an attempt...
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Imogen Heap unfazed by Kickstarter failure

Musician Imogen Heap didn’t manage to raise £200,000 on Kickstarter to make her Mi.Mu gestural music gloves – her campaign stalled at £133,000. However, she’s pressing ahead. “It actually worked out...
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Counting Crows use BitTorrent for new album promo

Counting Crows are the latest - and perhaps most high-profile (if this was 1994) - band to use BitTorrent for legal marketing purposes. The band have launched a 'BitTorrent Bundle' of four new tracks, liner notes and artwork...
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10,000 artists sign up for Onesheet in its first month

A month after launching, music service Onesheet has more than 10,000 artists and DJs signed up. Launched by ArtistData founder Brenden Mulligan in July (Bulletin, 8-Jul-11), the service helps artists create a single website...