Tag: promotion

*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history   The initial response within music marketing to lockdown was to charge into...

Noting how the music industry lacked an equivalent to what the film industry had with IMDb – and also how it was missing a verified source of data from across the music supply chain – Jacqui Louez Schoorl, with a background...

To promote their debut album next month, Frank Carter & The Rattlesnakes have built their own version of the Snake game (familiar to everyone who had a Nokia handset 16 years ago – big shout out to the 3310 Massive).

Taylor Swift’s ’1989’ is shaping up as one of the pivotal albums of 2014, amid the ongoing panic over falling download sales within the industry. Billboard has the latest dispatch from the US, where ‘1989’ is now...

Shakira’s latest commercial endeavour is a line of six toys and baby items with Fisher-Price, from a musical bouncer to alphabet blocks. The accompanying marketing campaign has an interesting digital element though: a web...

Google and Samsung are working together in Latin America on a promotion for the Google Play Music All Access streaming service. Starting in Brazil, anyone who buys Samsung’s Galaxy S4 or S5 smartphones or its Galaxy...

On the face of it, Christopher Hart’s promotion from chief financial officer of streaming service WiMP to a similar role at its parent company Aspiro is a standard internal promotion story. However, the reference in...

We’ll have to wait a while for news on how Apple plans to develop Beats Music as a service, but post-acquisition, the company is already ramping up promotion of its iOS app. 9 to 5 Mac noticed yesterday that Apple now...

Facebook has announced some new tools for marketers buying ads on its platform, although they may be controversial for some users. “Today, we learn about your interests primarily from the things you do on Facebook,...

What seems like the umpteenth round of Led Zeppelin remasters are live and loud this month, including homepage promotion on Spotify for a playlist of the new deluxe editions of the band’s first three albums (ahem, complete...

Last week, Beats Music chopped the price of an annual subscription from $119.88 to $99.99 in the US. Now Spotify has launched its own cut-price promotion, called ‘Super Summer of Music’. It’s an attempt...

Musician Imogen Heap didn’t manage to raise £200,000 on Kickstarter to make her Mi.Mu gestural music gloves – her campaign stalled at £133,000. However, she’s pressing ahead. “It actually worked out...