Posted inNews

Who wants to live for Ether? Freddie Mercury NFTs are here

If Freddie Mercury were still alive, he’d have turned 75 this month – on past form, by having a helluva party to celebrate.

The Mercury Phoenix Trust, the non-profit founded in his memory to tackle AIDS, is marking the anniversary in a thoroughly modern manner: by releasing a collection of NFTs.

The Trust is working with marketplace SuperRare on the drop of four NFTs – each available in a single edition – based on the late Queen frontman.

Four artists, Blake Kathryn, Chad Knight, Mat Maitland and MBSJQ, were enlisted to create the artwork for the NFTs. They’ll go on sale from 20 September, although you can see them now on the SuperRare site.

Posted inNews

Queen join TikTok and make 10 tracks available to its users

We’ve had George Michael, Prince and John Lennon. Now TikTok’s collection of heritage artists has another entry: Queen. The British rock band now have an official TikTok profile, set up by their management with Universal Music Group/Hollywood Records.

What’s more, 10 Queen tracks have been made available for TikTokers to use in their own videos. Sensibly, it’s the obvious 10 to start with: ‘Bohemian Rhapsody’, ‘Another One Bites The Dust’, ‘Don’t Stop Me Now’, ‘We Will Rock You’, ‘Under Pressure’, ‘We Are The Champions’, ‘I Want to Break Free’, ‘Somebody to Love’, ‘Killer Queen’ and ‘Radio Ga Ga’.

There’s also a #SingWithQueen hashtag challenge encouraging TikTokers to (not so sensibly, given his famed range) pit their vocal skills against Lord Frederick of Lucan himself, Freddie Mercury.

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Concord and Queen drummer back audio tech startup Iris

It’s clearly the week for starry seed investors. Snafu Records has Abba’s Agnetha Fältskog but another new startup, Iris, can boast Queen drummer Roger Taylor as one of its early backers.

Its promise: “a revolutionary new audio technology that heightens audio quality whilst simultaneously activating the brain”, which (if all goes well) will be integrated by partners including streaming services, wellness apps, headphones and speakers.

Music company Concord is another of Iris’s early backers. The tech boils down to something Iris is branding as ‘active listening’.

Posted inSandbox

Sandbox Issue 233: Shopping Around: Making Online Stores Add Up

Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms are being best used to sell merchandise, how casual fans (and not just superfans) can […]

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